Google provides a number of tools for your SEO arsenal. Google Authorship is a major topic in the SEO world: it's easily accomplished by "rel=author" tag that's imbedded as a link in specific articles.
For example, Majestic SEO, Open Site Explorer, Google Webmaster Tools, Bing Webmaster Tools, etc. Actually, there are two SEO tools that can be incredibly valuable for saving time. One of my favorite SEO tools is Screaming Frog.
A data analysis of the search results for queries containing 500 of the world's top tech writers' names using Conductor's Searchlight enterprise SEO platform (disclosure: I work for Conductor) – shows that Google is surfacing Google+ accounts for...
A traditional designer normally has a totally different view of how a website will look compared to a marketer or SEO person. SEO and content is a core part of the design and build process. However it is also important to ensure you understand...
After you've installed WordPress and covered the basics of improving WordPress for SEO and the user experience, it's time to go a bit deeper. Many great plugins are available to help your WordPress site when it comes to SEO, usability, and conversion.
In a new Webmaster Help video, Google's Distinguished Engineer Matt Cutts reveals five of the biggest basic SEO mistakes webmasters make, and suggests a few ways to improve your website. Basic Tips to Improve WordPress for SEO and the User Experience
As an example, we've developed a persona called Content Katie, and she has a need state called "Upgrade SEO," which means that she thinks her current SEO efforts are lacking resources. We chose WordPress for its ease of use and customization, and...
The SEO Starter Guide is filled with Google's advice on best practices to make it easier for search engines to crawl, index, and understand your content. Search engine optimization (SEO) professionals, web designers, and bloggers read a lot of tips...
From their insights, TheFind stopped spending almost anything on paid media and shifted more towards demand creation through search engine optimization (SEO) and email marketing. According to Craver, the set of reports you get for tracking apps in...
Google Warns SEO & Businesses to Avoid Fake Reviews Having a healthy mix of both structured and unstructured citations is really important for both SEO and conversions. If you're a small local business, having a Google+ Local profile is imperative...
Prepare for eventual SEO problem (and don’t blame Google, Bing, or your SEO). You can’t truly have a successful search engine optimization (SEO) program without evaluating your performance over time and knowing how potential technical issues can...
You no longer need to use images to render unique-looking text – this helps SEO and indexabililty, copy and pasteability, and sharing. Site architecture needs connected Google+ profiles to benefit from social authority.
Whether you've already decided to go responsive or you're still considering a responsive site redesign, there are some things you'll need to look out for from an SEO standpoint. One helpful keyword density testing tool is the Side by Side SEO...
The latest version of the Yoast WordPress SEO Plugin features an option to add the URL of your Google+ business page. SEO for Google+ Profiles and Pages Take the easy way out – use a plugin like WordPress SEO by Yoast.
I use my programming skills on a regular basis in SEO, and especially when performing SEO audits. Various helpful SEO tools can be incredibly helpful in assisting your analysis, but nothing trumps human SEO intelligence.
This creates a less than optimal user-experience, and because of the large emphasis Google is now placing on user-experience as a ranking factor, this is essential to take into account with regards to SEO.
It's also helpful to share these KPIs across all business channels within a company from SEO to PR to HR to customer service. Making sure you claim and regularly monitor your Google+ listing. The company’s contact information is on the home page...
The SEO world continues to shift its collective focus to all things content: content strategy, content generation, content marketing, etc. And again, freshening up your content has distinct SEO benefits.
However, out of the box, WordPress is not as SEO friendly as you'd think. This guide will show you the necessary steps to optimize a WordPress website, focusing on modifications that apply to SEO. I like to use the SEO Doctor Firefox add-on to get...
Finally, to make sure that the budding relationship between SEO and PR professionals turns into something more serious, Jarboe recommends that they both embrace Google Analytics. Meanwhile SEO pros are drinking the link juice and speaking in...
