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  1. Who Audits the Auditor?

    For most companies, hiring a SEO firm or an in-house provider is a daunting task. Tell them that you have a long established relationship with that vendor (or, if you do your SEO in-house, your employee) and that your intentions are merely to get...

  2. Highlights from the SEW Blog: April 21-25, 2008

    In-House & Outsourcing Survey Finds Search Engine Marketing Budgets in UK to IncreaseThe industry is thriving in the UK with 63% of companies planning to increase their paid search (PPC) budget and 61% planning to increase their search engine...

  3. Highlights from the SEW Blog: February 25-29, 2008

    SEMPO Running Agency Salary SurveyHaving successfully completed an in-house search marketers' salary survey, the Search Engine Marketing Professional Organization is conducting an online salary survey of agency-based search marketers.

  4. Schedule optimization for SES New York

    The New Face of In-House Search Since there are five concurrent tracks during the four-day Search Engine Strategies conference and three concurrent workshops during the fifth day of SEM training, no one can attend everything.