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  1. 10 SEO Truths of 2012 for Agencies & In-House Teams

    The ability for agencies and in-house teams to prove the ROI of SEO efforts. Search engine optimization (SEO) agencies, professionals, and in-house teams have difficult jobs. Agencies and in-house SEO teams need to demonstrate that they are...

  2. Why Retailers Should Be Day Trippers to SES Chicago

    As Search Engine Marketing (SEM) grows in popularity, many companies are attempting to handle the SEM function in-house despite the inherent complexity and challenges. Laying the foundation for in-house SEO success, long-term cost savings, gaining...

  3. Convincing the Executive Team to Invest in SEO

    You can start with a paid search campaign for instant results, proving the basic concept that search drives traffic and ROI. Yet, most traditional marketing and public relations programs do not drive an instant return on investment (ROI).

  4. Highlights from the SEW Blog: April 21-25, 2008

    Analytics & ROI In-House & Outsourcing Survey Finds Search Engine Marketing Budgets in UK to IncreaseThe industry is thriving in the UK with 63% of companies planning to increase their paid search (PPC) budget and 61% planning to increase their...

  5. Landing Page Neglect: Are You Losing Money?

    Dedicated in-house or agency staff craft keyword lists, write ad copy, and manage keyword bidding to achieve the proper profitability, cost per action (CPA), and return on investment (ROI). In the online marketing world, a lot of time and resources...

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  6. SEM Vendor Checklist

    How does your agency measure organic conversion and ROI? How does your agency measure PPC conversion and ROI? Does your agency have in-house programmers and designers, or do you outsource? Is there an in-house method to measure offline conversions...