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  1. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    I personally strive every day to make a positive impact on the search industry by practicing SEM ethically, knowledge sharing, and examining the bigger picture trends. I remember attending my first few SEO conferences and listening to women like...

  2. SearchDay | 3 Keys to a Successful Web Presence

    Twitter 101, Part 1 SEW EXPERTS: SEM 101 This three-part article is for those who are just getting started with Twitter or who simply want to know what it is and how it works. There are 3 components to the suite: SEO - .

  3. Spending in a Tough Market

    Commonly, when a company engages with a large agency for SEO, they wind up bringing in an SEO/SEM firm that can direct their efforts, typically with the SEO firm acting as a part of the agency. I see this most often within a global deal, where an...

  4. SearchDay | Search Shifts and Predictions for 2009

    Building a Business Case for Going to SES London 2009 Posted by Greg Jarboe Jan 5, 2009 With six weeks to go before SES London 2009, itâ””s time to build a business case for going to the definitive event for UK and European marketers, corporate...

  5. SearchDay | Maintaining Your Image in the SERPs

    Porn and Gambling: Canaries in the SEM Coal Mine? SEM CROSSFIRE Many advances in marketing on the Web are the result of spending by the profitable and competitive porn and gambling industries. SEO Site Review: Custom Creations, Unlimited AU...

  6. SearchDay: Google Mobile Advertising: Start Now

    SEO & SEM Tools? Posted by weblearnerWhat are some of the best SEO & SEM tools out there? Search Engine Watch Experts Columns CONTENT ADVERTISING: Learn key differences between search and contextual ad campaignsMobile advertising revenue is...

  7. Highlights from the SEW Blog: April 14-18, 2008

    Small Business/Big Brand SEM SEM Industry Issues Let's hope this is just some error and not a change that will see many people scrambling to make wholesale changes to their SEO efforts. Microsoft To Use Domain Age in SEO RankingApparently Microsoft...

  8. Highlights from the SEW Blog: March 24-28, 2008

    How to (Actually) Earn Money (Now) with Social Media (Really): Part 1Leveraging digital assets and hot social channels for long-term SEM benefit has now become SEO 101. SEM Industry Issues Some people are looking for the right book to learn...

  9. Highlights from the SEW Blog: March 17-21, 2008

    Small Business/Big Brand SEM SEM Industry Issues SEW Experts: To Rewrite or Not to Rewrite.That is the QuestionWhile URL rewriting can have SEO benefits, it can also cause more SEO problems if it's done hastily, or incorrectly.

  10. Radio Embraces Search Marketing

    To grow traffic, these groups are focused on SEO and SEM rather than more limited on-air promotions. At last week's Radio Convergence meeting, the movers and shakers from radio's digital arena were on hand to discuss their challenges -- and their...

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