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  1. Deep Dive into Analytics: When Bounce Rate no Longer Floats your Boat - SES San Francisco

    The speaker line-up is just as impressive: aimClear's Marty Weintraub, ROI Lab's Tami Dalley, and SiteLogic's founder Matthew Bailey. Imelda blogs at SEM Booty and is also on Twitter @imeldak He's using Advanced Segments in Google Analytics to get...

  2. SES New York 2009 Offers an Expo Only Pass (Free in Advance)

    Take advantage of this rare opportunity to sit with an optimization guru as he finds ways to improve your ROI. As ROI and performance become increasingly important, will search gain a larger share of advertising revenues or is search generally or...

  3. It's “Horses for Courses” at SES London 2009

    Measurable, quantifiable strategies which have a defined ROI will win, as managers will only invest in activities they can measure. That's what makes it the definitive event for UK and European marketers, corporate decision makers, webmasters and...

  4. SearchDay | Show Me the Money: Bidding for Profitability

    SEO Reporting: Going Beyond Rankings SEM CROSSFIRE Enterprise-level SEO provides consistently outstanding ROI over the life of the project. Omniture Launches Analytics-Driven Site Search Posted by Kevin Newcomb Sep 15, 2008 Web analytics provider...

  5. Highlights from the SEW Blog: March 24-28, 2008

    Analytics & ROI How to (Actually) Earn Money (Now) with Social Media (Really): Part 1Leveraging digital assets and hot social channels for long-term SEM benefit has now become SEO 101. Conversion Rates & The Value Of Outsourcing SEM/SEOAccording to...

  6. Highlights from the SEW Blog: March 17-21, 2008

    Analytics & ROI Small Business/Big Brand SEM SEM Industry Issues At Search Engine Strategies New York this week, some of the best-attended sessions are about Web analytics. An Insatiable Desire for Web Analytics?