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  1. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    The Chicago Search Engine Optimization Meetup Group, local people who are interested in Search Engine Optimization (SEO) techniques and more general issues related to Search Engine Marketing (SEM); Chicago Women Tech, a group of local women in...

  2. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    I personally strive every day to make a positive impact on the search industry by practicing SEM ethically, knowledge sharing, and examining the bigger picture trends. I remember attending my first few SEO conferences and listening to women like...

  3. Are the Brains of Search Engine Marketing and Search Engine Optimization Sartorially Challenged?

    So, who belongs on the Top 10 SEM list this year? And I'm starting to think that I may owe SEM industry observer, Meredith A.C. Now, there were three women on the list, who were described as "industry mavens looking more like a PTA panel than SEM...

  4. Deep Dive into Analytics: When Bounce Rate no Longer Floats your Boat - SES San Francisco

    Imelda blogs at SEM Booty and is also on Twitter @imeldak Imelda is the E-Marketing Manager at Tektronix, responsible for global SEO, PPC and social media. The key is to start telling the story of a specific group of people, then break these out...