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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google Penguin was, that link-building at the enterprise level (and really at every level) would have to go beyond old-school tactics like directory...

  2. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Search Engine Watch recently chatted with Chris Adams, co-founder and CTO of gShift to talk about the state of "(not provided)" data, what SEO professionals and content marketers should be looking for in terms of data features, and how gShift is...

  3. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    We've tapped into some of the web's finest web analytics professionals to share their tips for mining analytics gold. How to Use this Segment: Apply this segment to your SEO reports to look at keywords, landing pages, and other dimensions typically...

  4. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    As such, event marketing represents a significant percentage of the B2B marketer's budget and a critical asset SEO professionals need to leverage for performance. As a result, B2B SEO professionals need to become more proactive in their...

  5. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    This will be the first time that this many Meetup Groups of marketing professionals, brand advertisers, agencies, and business leaders from Chicagoland have converged at one industry networking event.

  6. Searcher Personas: A Case for User-Centric SEO

    In fact, digital marketing as a whole is moving further into user-centricity; we, as SEO professionals, are on the bandwagon whether we like it or not. I prefer this approach because the same high-level personas can be used to tie together all...

  7. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    Here are the answers from Jonah Stein, organizer of the San Francisco Marketing Professionals, Murray Newlands, organizer of Social Media Marketing, Monitoring, Engagement San Francisco, and Ted Prodromou, organizer of the Bay Area Internet...