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  1. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Before Facebook, Twitter, or Pinterest, Google was already amplifying consumer word-of-mouth by retrieving and highly ranking user-generated media in organic search results. Make your content "SEO-Friendly" and follow best-practices for SEO.

  2. Mobile SEO: 5 Ways to Ensure Your Brand's Content is Optimized

    If you're thinking of starting an SEO or content marketing strategy, be sure to ask the service provider how they are going to account for the trends in mobile organic search behavior, and how they are going to measure discoverability and...

  3. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    According to their representatives, Conductor specializes in SEO metrics and has been attending SES New York for two years. She stated that audience measurement is a tool for advertising and that people using search can only do so much with SEO and...