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  1. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Local SEO and SEM are time consuming and tedious, though. Local SEO and local listing management are two completely different tactics, yet completely intertwined, and the top brands should know that each is critical to ranking individual locations...

  2. Twitter DM Insecurity, SEO Tips, Latest on Google, Yahoo & Bing - Search Week in Review for Oct. 9, 2010

    However, there is one industry that is pleading for candidates, SEM (Search Engine Marketing)! Why does Google give SEO advice? Google Patent on URL Compression and the Mobile Web - SEO by the Sea A deep dive into how businesses should use...

  3. SEO vs. PPC: Heavyweights Duke it Out at SES Chicago 2009

    Rand pointed out that an imbalance exists in the current SEM market: paid search only receives 10% of all clicks, yet it represents 90% of the budget. Rand began by asking the audience a question: "If asked to choose a primary search engine to...

  4. Go to SES Berlin or SES Chicago for Nine Trainers Training

    Search Engine Strategies Chicago 2009 offers SEM training on December 10, the day after the conference. If you type "SEO training" into Google Insights for Search, you'll see that web search interest has grown steadily since 2004 -- and is forecast...