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  1. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    For ROI calculations, use your actual CTR values available via Google Webmaster Tools. Measuring social media ROI can be a daunting task, but not impossible. It could reference ROI and/or CBA formulas because both provide useful perspectives.

  2. 10 Lessons About Enterprise SEO

    In order to make data-driven decisions that improve ROI, you have to have a solid understanding of your performance metrics and you have to be able to accurately those key performance indicators. Your web analytics system should be integrated with...

  3. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    Have you seen the National Car Rental commercial that talks about improving ROI through SEO by COB? Google Analytics: Interplanetary Reporting Find Google Analytics too limited because it only tracks human visits from Earth?