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  1. The Rise of the User Experience Marketer

    This week’s big mobile search news – that Google is adding mobile-friendly site labels in mobile SERPs – highlights the rising importance of user experience in search marketing. And best of all, Google continues to place greater emphasis on user...

  2. The Evolution of SERPs and User Behaviors

    As an industry, we talk a lot about Google (and search engines in general) getting smarter, and most of the time, that should be our focus. This is great news for real estate. Some, if not most, of these changes may be imperceptible to the average...

  3. Last-Minute SEO - Here Come the Holidays!

    But then the bad news: your in-house SEO team or online marketing agency tells you it’s too late - maybe they can get some results, but highly competitive and valued terms cannot be reached without the risk of incurring Google’s wrath or at least...

  4. Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

    The good news is that it appears Google isn't giving them much "love" lately: It's no wonder why people don't trust SEO (as an industry). We (the "good guy" SEO companies) keep saying that you "can't do this" (and we have seen penalties and know...