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  1. What is SEM? Depends on Who You Ask

    CIO.com recognizes SEM as a combination of paid advertising, search engine optimized design, marketing copy, involvement with the online community, and keywords. In the wake of Google algorithm updates, Penguin, Panda and Hummingbird, many have...

  2. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    I will reiterate the spirit of Cutts' controversial blog post: there are many good reasons for guest blogging (exposure, branding, increased reach, community, etc. Google spam cop Matt Cutts wrote about it in his blog, The decay and fall of guest...

  3. The Evolution of Artificial Intelligence in Search: An SEO Opportunity

    In fact, there's a lot of disagreement in the scientific community about what actually constitutes "artificial intelligence. In the past, SEO copywriting involved embedding the words that users utilize in the search engine into a page's content.

  4. Google Search Results Add Details About Notable Websites

    This change will probably bring a lot of mixed reactions from the SEO community, considering site owners will really have no control over whether this extra annotation appears next to their site. Google has announced a change that lets searchers...

  5. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Unfortunately, it's hard to reach and educate website owners who aren't involved in the SEO community – as we clearly saw with the number of site owners receiving warnings for unnatural linking penalties due to practices they had no idea went...

  6. Bing Begins Rollout of Secure Search, Say Goodbye to More Keyword Data

    As we continue to develop our implementation, we will keep the SEO/SEM community needs top of mind and balance them with consumer privacy and security concerns. Although Bing generally accounts for a small percentage of overall U.S.search traffic...