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  1. The Rise of the User Experience Marketer

    And best of all, Google continues to place greater emphasis on user experience metrics like bounce rate and time on page, bringing UX and SEO closer than ever. Basic SEO: Our UX counterparts should rely on details about how Google indexes, crawls...

  2. Learning to Carry Your SEO Baggage

    That’s life, and that’s SEO. If you’ve been hit, and you’ve lost your placement for the phrases that you Google every morning to see whether or not it will be a good day, look to those links. Everyone has things they carry with them from their past.

  3. Evolution in Digital Marketing Skill Sets

    This turbulence is being exacerbated by new software technologies that enhance digital’s tracking and performance capabilities by providing better data and superior insights into digital campaigns like SEO, search engine marketing, and content.

  4. Your Job Is to Make Google Look Good

    This post will explore why this is true, and what it means for your SEO strategy. Some of the core concepts of this are covered in this article by Cyrus Shepard: "More than Keywords: 7 Concepts of Advanced On-Page SEO.

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  5. Using Analytical Analysis to Help Improve Conversions

    The latest digital marketing book, SEO platform, or digital marketing tool? It has provided a great wealth of what channels work well together and helped marketers form the mindset that it isn’t just SEO, paid, social, etc.these channels often...