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  1. Search Engine Marketing Checklist for Hotel Marketers

    This is also the time to check the main hotel content and layout of the individual detailed hotel page is optimized as a landing page for SEO and paid search. Ensure the main hotel content and layout of the homepage is optimized as a landing page...

  2. Android’s New Feature Paves Way for Apps Replacing Web

    This transition from Web to native dominance will certainly lead to a new generation of SEO: a world where traffic and attention is spread across an ecosystem of traditional websites, mobile apps, and various Internet-connected devices.

  3. Is Google’s Knowledge Vault Smarter Than Siri and Cortana?

    In order to see just how effective this technology is, SEO consulting agency Stone Temple conducted a test in which it analyzed 3,086 different queries that may trigger a knowledge panel (meaning content in the search results that directly answers...

  4. The Evolution of SERPs and User Behaviors

    I griped last month about how SEO and PPC need to work together and with these findings released, it’s even more evident. As an industry, we talk a lot about Google (and search engines in general) getting smarter, and most of the time, that should...

  5. There's a Good Chance Google Is Rejecting Some of Your Products Right Now

    If you shorten any product titles, remember to keep in mind the impact of SEO, UX, and your store's focus and branding. Five thousand characters seems like quite a few for product descriptions, but those descriptors can have a significant impact on...

  6. SEO Is No One-Trick Pony

    This past week, I was joined by Josh McCoy of Vizion Interactive in presenting an SEO workshop for attendees of the Integrated Marketing Summit in Kansas City. The basis of SEO is that you have quality content that "speaks to" everything that you do.

  7. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    Making this decision will help you consolidate SEO authority, create a streamlined experience, reduce resources, and scale updates across all device types from a central code base. However, with this being Google’s preferred method of Web...

  8. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    SEO is probably part of your job description, but unless it’s also part of your job title, you may not dedicate time to on-page SEO on a daily basis. Ensure all of the links in your email are being properly tracked in Google Analytics, and make...

  9. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    AJ Kohn of SEO and marketing consultancy Blind Five Year Old says that "Structured snippets show Google's ongoing emphasis on extracting structure and entities from unstructured content. This week, the Google Research team unveiled "structured...