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  1. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Successful content marketing is driven by real-time data at quantum scale. The survey report, released this week, touches on questions in several areas such as rank, content management systems, SEO tools, content budgets, and more.

  2. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    Networking with “influencers” is key to a company’s success especially on a global scale where search changes 4-5 times a year. According to their representatives, Conductor specializes in SEO metrics and has been attending SES New York for two years.

  3. Going Global: Localize Your Message for Holiday Retail Traffic

    With the holiday season quickly approaching, brands are stepping up their online consumer-facing strategies by using a localized approach to reach international customers on a global scale. Static content won't produce the SEO results desired, so...

  4. Blog SMO Guide: How to Apply Social Media Optimization to Your Blog in 33 Steps

    Tip: If you use a 1 to 5 rating scale, be sure to leverage hReview microformats for SEO to get rich snippet displays of reviews in search results. A complete description may occasionally be optional for SEO, but it's always required for SMO.

  5. Challenges Creating Compelling SEO Content in the Enterprise

    Yes -- similar tactics are used to optimize websites for small business and big businesses alike, but on a different scale, of course. The firm I work with recently issued organic search rankings for the world’s leading high-tech marketers using...

  6. Smarter Marketing and the Weak Link In Its Success

    The trick is how to do this at scale. By doing nothing more than upgrading title tags on pages, you can improve overall SEO performance by 10 percent over a six-month time period. In the future, by augmenting this process to include mining of not...

  7. Panda, Google's High Quality Sites Algorithm, Officially Adopts User Feedback As Search Signal

    Nonetheless, it will be the search engine that can scale panel based signals the quickest that will win. This will mean that the in the future, the algorithm may be less about site structure, on-site SEO factors and off-site linking factors, but...