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  1. A New Direction for SEO in 2014: The Secure Search Manifesto

    In 2014, new SEO reporting requires a shift to measuring real (not estimated) business metrics at a page level. Google's shift toward 100 percent secure search meant that the metrics and methodology SEO practitioners had been using needed to change.

  2. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    SEO in the Boardroom: Leveraging Relevant Metrics Focus on different SEO metrics, such as deep-linking page visits, to understand what content is optimized and appealing to searchers. We will continue to leverage other search engine-provided data...

  3. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Acknowledge metrics are more complex and not just transactional. Your metrics matter – as does perspective. What matters are metrics that matter to you – define them early. Metrics A Search and Earned Media Case Study

  4. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    As we move toward a content-centric approach to marketing, search and social media new influence based metrics become more important. Having rich data included in snippets when their web pages rank helps both the SEO and the Content Marketer.

  5. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    According to their representatives, Conductor specializes in SEO metrics and has been attending SES New York for two years. She stated that audience measurement is a tool for advertising and that people using search can only do so much with SEO and...