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  1. How to Hire (and Keep) Digital Marketing Talent in 2014

    PR and marketing firms are morphing into digital marketing experts regardless of the actual experience. If there's a particular skill they're weak at – SEO, PPC, social, content – we go through a one or two hour training meeting to walk through...

  2. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Chicago Social Media Managers, a group of social media experts and community managers. The Chicago Search Engine Optimization Meetup Group, local people who are interested in Search Engine Optimization (SEO) techniques and more general issues...

  3. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    They talked amongst the din of Google workshops, book signings, and roundtable discussions with experts. According to their representatives, Conductor specializes in SEO metrics and has been attending SES New York for two years.

  4. International SEO Gone Wrong: 7 Assumptions Can Ruin Your Program

    In others, you are going to have to foster long-term relationships, partner with public relations firms, or simply ask for help from regional experts. I can do some in-country training, perhaps some global seminars and everyone will be ready to...

  5. Going Global: Localize Your Message for Holiday Retail Traffic

    To perfect localization, brands have to partner with localization experts who have a current knowledge of local cultures. Localization experts can help choose images that accurately reflect the brand’s image and messaging, and carry positive...

  6. PRWEb and PitchEngine: SEO Smart/SMO Sexy Newsmakers

    Tom Pick noted that PRWeb ranked high in the SEO world from noted industry experts including Lee Odden, author of Optimize. Search and social industry experts predict that tomorrow’s best publishers will be today’s most engaging brands.

  7. SEO Techniques for Large Sites: How to Maximize Product Visibility in Organic Search

    Unless you're working with a team versed in site architecture, usability, and SEO, it's best to work with experts in each discipline. Related product links can be powerful for SEO. No treatment of SEO should focus on search engines at the expense...

  8. Challenges Creating Compelling SEO Content in the Enterprise

    The SEO in-house manager will work with the organization’s personnel and other third-party agencies for tactical implementation of SEO recommendations as made by the SEO experts at the agency. The firm I work with recently issued organic search...

  9. Global SEO Programs Decentralize to Regional Governance Model

    This is an amazing statement given the importance SEO experts rightfully attribute to linking. As for adaptiveness -- advertisers, sold on the benefits of SEO, are looking for the process to become more adaptive to local needs, as well as for more...