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  1. Multi-Touch Attribution Study Finds Organic Search Greatly Undervalued

    Based on their findings, they’ve released a step-by-step guide to multi-touch attribution. You can download the full report and guide from Slingshot’s Resources page. In the largest study of its kind, the SEO service company analyzed more than 23...

  2. SEO Services Buyer’s Guide: Key Components of a Work Agreement

    Selecting an SEO Firm: The What, How, and Who SEO Project Scope you will find some who offer a guarantee, while others say it’s impossible and steer clear. With that out of the way, let’s have a look at the key components of a SEO Work Agreement...