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  1. How to Hire (and Keep) Digital Marketing Talent in 2014

    New research by OMI, in partnership with ClickZ and Kelly Staffing, reveals Fortune 500 companies and global agencies face a serious digital marketing skills shortage. Something Fortune 500 companies and agencies need to realize when they are...

  2. Multi-Touch Attribution Study Finds Organic Search Greatly Undervalued

    First or last-touch attribution models may result in companies seriously over or undervaluing specific marketing channels, according to Indianapolis-based firm SlingshotSEO. In the largest study of its kind, the SEO service company analyzed more...

  3. SEO Services Buyer’s Guide: Key Components of a Work Agreement

    Smaller companies still need to work with a lawyer to make sure they are legally protected as much as possible, even if that means having one all-encompassing contract done up that could apply to most of your SEO buying needs.