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  1. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    And most of us in the SEO industry are always finding a need for a new tool. As such, SEO professionals are forever discussing different theories regarding the algo. It's one of the few SEO tasks you can't have total control over – it consists of...

  2. Reputation Management Mistakes, Challenges & Solutions for 2014 at ClickZ Live New York

    It started with managing the reputation of the world's largest SEO firm, then progressed into offering management services to clients. With only a couple of months to go until the inaugural ClickZ Live New York show, we catch up with one of our...

  3. Rap Genius No SEO Genius: Lyric Site Fails to Recover Traffic After Google Penalty

    It is also worth noting that Rap Genius, while they were cleaning up their act, were clearly trying to throw their competitors under the bus by claiming those lyrics sites do far shadier SEO than they do, it is just that Rap Genius was unlucky...

  4. How to Hire (and Keep) Digital Marketing Talent in 2014

    If there's a particular skill they're weak at – SEO, PPC, social, content – we go through a one or two hour training meeting to walk through that tactic, then give them a real hands-on tasks for a client where they can practice it," said Everhart...

  5. Attorneys File RICO Lawsuit Against Law Firm Marketing Company for Spammy SEO Practices

    Search engine optimization company The Rainmaker Institute, which markets its services to law firms and bills itself as a "law firm marketing provider", has found itself on the receiving end of a RICO lawsuit for providing SEO services that...