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  1. Influence the Influencers: The Magic of Co-Created Social Content

    Expert content does more for brand familiarity, brand affinity, and purchase intent than a paid push of dry branded pablum. Consumers seek out trusted expert content when considering a purchase. It's more is better and SEO-centric.

  2. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    Instead, reframe the question to ask, "So how do you build a reputation as a singular expert – someone who doesn't just participate in the conversation, but drives it? What unique experience or perspective do you have that's in demand in your...

  3. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    A lot of people will disagree with me on this, but I would say what you should be doing in your content is asking, "what content niche can we be the leading expert in the world? They could use original content from expert resources.

  4. Google's Your Money or Your Life Search Quality Ratings: What Webmasters Need to Know

    If your website has good reviews, you have great star ratings on review sites, you've done things like speaking at events or been somehow recognized as an expert, make sure that visitors to your site can easily find this information.