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  1. Video, Journalists & PR: 3 Keys to Local Small Business Marketing #Pubcon

    Ninety-two percent of the people they look to for story sources are industry experts, so establishing yourself on LinkedIn as an expert in your business area on LinkedIn if you are trying to connect with the local media could be a well spent use...

  2. Guy Kawasaki Talks Content Marketing, Social & Google+

    I would get on Google+, I would start posting stories and position me as an expert in that niche, in that genre and I would just work two hours a day for nine months on it," Kawasaki said. Lastly, with Google authorship taking a strong foothold on...

  3. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    Their representatives spoke on panels, attended expert roundtables, and drove research for white papers. She stated that audience measurement is a tool for advertising and that people using search can only do so much with SEO and SEM.

  4. Creative Link Prospecting: Following a News Story

    It’s covered extensively by mainstream media, specialist sites, and expert bloggers. Here’s how Majestic SEO report the blog’s backlinks discovery rate – and that of the Argyll and Bute Council, and ‘Mary’s Meals’ a charity supported by young Martha.