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  1. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  2. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    For example, since blog software was first invented, I have heard many search engine optimization (SEO) professionals preach that all organizations need a blog for short- and long-term SEO success. Remember, search engine optimization doesn't mean...

  3. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    The Chicago Search Engine Optimization Meetup Group, local people who are interested in Search Engine Optimization (SEO) techniques and more general issues related to Search Engine Marketing (SEM); Chicago Women Tech, a group of local women in...

  4. SEO Into 2014: The Irreversible Changes in Google's Products

    And I have a strange feeling that soon enough these products will no longer only rely on search engine optimization to spit out their results. Expect to see similar trends coming from Google Play (and App Store Optimization), Google Shopping (and...

  5. Top Google Website Optimization Resources

    Search engine optimization (SEO) professionals, web designers, and bloggers read a lot of tips from various experts to stay fresh and up on the current trends in website optimization. Search Engine Optimization Starter Guide

  6. Landing Page Optimization: How to Identify Testing Opportunities

    If you can increase the amount of purchases, donations, signups, subscriptions, downloads, etc.all of the different processes) on your site then you're going to get a much higher return on investment at the upper part of the marketing funnel...

  7. Nomenclature: The Industry Case For and Against SEO

    There’s another guy, talking about white hats and black hats, but he says SEO is dead; he’s a Content Optimization Ninja. SEO at its core is still site optimization and link prospecting, although social has an influence that’s growing every day...