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  1. Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits

    You make an appointment with your doctor and she runs a series of tests. Your doctor continues explaining more about the problem and begins to reveal your blood test results. You’ll be as good as new," the doctor says, as she marks the number 28 on...

  2. Nomenclature: The Industry Case For and Against SEO

    I know what a doctor does. SEO is dead. Taken absolutely literally, the role of an SEO is to optimize for search engines. There’s another guy, talking about white hats and black hats, but he says SEO is dead; he’s a Content Optimization Ninja.