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  1. Social Media Automation: A Beginner's Guide for Small Business Owners

    Small business know the reality, watching contests fall flat and their best efforts stall – leading them to feel the promise has not been fulfilled and that the return on investment from social media is small or non-existent.

  2. Link Prospector's Guide to the InAnchor Search Operator

    That said, for the right project this could turn up an idea or help you find people who link to sites, ideas, contests etcetera to which they have added somehow. The general consensus seemed to be that the #1 result was the one with the most...

  3. ModCloth Converts Customers into Brand Evangelists with YouTube

    A mixture of pure ingenuity, cues from customers, and a deep understanding of their core customers’ interests has helped ModCloth design editorial content and engaging contests. The team has launched three contests on YouTube, including a ModCloth...

  4. 7 Social Media & SEO Tactics Businesses Will Adopt in 2012

    What we’ll see instead in 2012 is businesses focusing more on profitability and a laser-sharp ROI focus when it comes to Facebook contests, Facebook ads, and Facebook only promotion. Over the past few years, we’ve seen this mad rush (and budget...

  5. Google & NORAD Track Santa; Bing Unveils 'Magical' Holiday Calendar

    Those icons take users to downloadable goodies, holiday-oriented sites, special deals, and even contests and giveaways. How about for SEO? Search engines are participating in holiday-oriented activities this year: Google is helping to track Santa...

  6. 3 Holiday SEO Projects: Microdata, Freebies & Harvesting Links

    Just like you can never be too rich or too thin, you can never have too many contests or give away too much free stuff. Now would be a great to time make certain that the content used for your organization’s holiday contests and promotions are also...