Moderator Simon Heseltine, Director of SEO at AOL, suggested, “when the CEO or other executives show interest in being more hands-on, offer them two options to participate, based on how to be involved if they wish to be.
SEO and Spam With SEO, there are many tactics that go against the grain, but the one I’m going to focus on here that is roughly equivalent to the inane Facebook posts issue is that of creating spammy pages on legitimate sites.
Speakers: Simon Heseltine, Director of SEO, AOL Inc. Much like SEO, site architecture now needs to take into account the needs of social-media, real-time, and user-generated content. Whilst making site architecture search-engine friendly has always...
AOL's Director of SEO Simon Heseltine and Covario's Dave Rohrer, Senior SEO Strategist, join SEW Weekly in our first episode. Both are speaking on the Successful In-House SEO panel at SES Chicago in November and will share their experience building...
Simon Heseltine: How long have you been in marketing, and more specifically, in-house. I love getting myself deeply engrossed in the revenue model of a particular business and prioritizing SEO initiatives by what will drive the bottom line for that...
Like Google Webmaster Tools (GWT), Bing's Webmaster Tools provides some great data for webmasters to use and address potential SEO issues. This is the way that Bing is looking at dealing with negative SEO, and is a feature that Google has said they...
Simon Heseltine was announced as a runner up for his entry: The Client From Hell. In particular, Simon's SEO film script focusses on people's tendency to "believe that SEO is a switch that you turn on and off, it’s a magic wand that you wave to...
Aside from these speakers, bright minds like Angie Schottmuller from Interactive Artisan, Avinash Kaushik from Google, Simon Heseltine from AOL, Thom Craver from Saunders College, and Andy Betts from Linkdex will be there.
We don’t have an awesome reputation, as an industry.check out this set of Autocomplete suggestions Simon Heseltine pointed out last April. There’s another guy, talking about white hats and black hats, but he says SEO is dead; he’s a Content...
Bait s no quick fix way to jump to the top of the rankings, which is how it should be, as SEO isn’t about who has the most money, and is able to buy their way to pole position, it’s ideally about helping the search engines discover and rank the...
When I was on agency side I definitely saw a shift from having the agency doing the bulk of the work to being used in more of a training and consultancy role," said Simon Heseltine of AOL. For some, this has meant building and adding features as a...
We all have to deal with the common SEO mistakes, such as a robots.txt moved from a staging server to the production site that blocks the entire site and duplicate meta tags. But from time to time in our daily work, we also see some “Strange...
If you perform a search on Google for SEO, you’ll see something similar to the image below (I stripped out the paid ads). Note the position of the various results, especially the third result with is for a completely different definition of SEO.
Thanks to SEW contributors Michael Bonfils, Rob Chant, Thom Craver, Simon Heseltine, Kristine Schachinger, and Frank Watson for sharing their SEO myths. While content, site architecture, social media and even technical intricacies can contribute to...
Among those experts are John Shehata of ABC News, Eleanor Hong of ESPN.com, Simon Heseltine of the Huffington Post, and Topher Kohan of CNN. Additionally, standard SEO tactics – especially building links to both your core domain and your targeted...
HuffingtonPost UK launched on July 6 of this year, a date had been selected at least partly due to the following day being the anniversary of the 7/7 terror attacks, and therefore a newsworthy day that we could plan content for.
How does misdirection apply in SEO? Microsoft IIS SEO Toolkit – This is my initial go-to tool for any new site that I look at. You may think that you don’t have an issue, because you’re using the canonical tag, or you’ve got redirects set up on...
User-Generated URLs: SEO CMS Lessons Learned from Kate Middleton's Jelly Bean by Simon Heseltine Avoid a PR nightmare by protecting your website before someone maliciously decides to put a campaign together that generates links to an incorrect...
On-Site Linking Architecture: Your Hidden SEO Goldmine (or Nemesis) A best practice in SEO is to include keywords in your URL. Technical SEO: Tools and Approach Most likely not with the sites I've outlined above, as they'll be passing enough...
The SEO Industry Needs Some Reputation Management by Simon Heseltine It's time to clear the good name of SEO and convince the public that SEO isn't all dirty schemes cooked up by crooks and liars. Technical SEO: Tools and Approach by Adam Audette
