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  1. SES San Francisco Keynote: Google's Matt Cutts & Patrick Thomas on Search Engine Censorship

    Image Credit: Simon Heseltine Should a search engine filter content such as violent images, pornography, malware, spam, personally identifiable information, hate content, hacking instructions, bomb-making instructions, pro-anorexia sites, Satanism...

  2. Integrating Owned, Earned & Paid Media For Better SEO

    For example, recently AOL (parent of TechCrunch, Huffington Post, MapQuest and other digital environments) morphed the role of Simon Heseltine, Director of SEO to "AOL Audience Development (SEO the underlying signals, data sources, and how we...

  3. Nomenclature: The Industry Case For and Against SEO

    We don’t have an awesome reputation, as an industry.check out this set of Autocomplete suggestions Simon Heseltine pointed out last April. There’s another guy, talking about white hats and black hats, but he says SEO is dead; he’s a Content...