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  1. So... You Think SEO Has Changed?

    And based on that, a lot of folks are now starting to get a better perspective of what it takes to be a resource that is worthy of a top listing for a particular keyword. And, because it's hard to measure ROI in links, it typically wasn't the first...

  2. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    For example, if everyone talks about the value of video marketing from a theoretical perspective, but you're creating 3,000 word in-depth tutorials that really move people forward, that's your niche. What unique experience or perspective do you...

  3. Google & Bing Agree: Past SEO Success Guarantees You Nothing Today

    With any marketing strategy for any website, regardless of whether the site has been around for more than a decade or just recently launched, you need to ensure that you give searchers what they want to see, as well as what makes sense for your...

  4. How to Write Headlines Google Will Love & You and I Will Click, Read, and Share

    Don't stick a fork in guest blogging yet because what Matt Cutts says next could change your entire perspective So is the traditional helpful SEO-focused headline dead? As a blogger, I use the Yoast SEO plugin and fill in the "Focus Keyword" field...