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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Listing Management Data Management What workflow management and moderation tools does [VENDOR NAME] offer? What about forms from Salesforce or other customer relationship management (CRM) platforms? Does [VENDOR NAME]'s platform allow for multiple...

  2. Why You Need to Own Your Data & Digital Assets

    The moment you approve a website that will be created on a custom platform, content management system (CMS), or hard-coded by an individual or programmer – you essentially hand over the keys to the kingdom and are permanently locked into that...

  3. SEO Basics: 8 Essentials When Optimizing Your Site

    Your links, paid search, and social media acts as the icing, but your content, information architecture, content management system, and infrastructure act as the sugar and makes the cake. Basic search engine optimization (SEO) is fundamental.

  4. Social Media Automation: A Beginner's Guide for Small Business Owners

    And both branding and link-baiting benefit from strong social media management. Leveraging automation in the execution of social media management is smart, but can be taken too far. People aren't very excited about retweeting news from a septic...

  5. Google as Your Identity Provider: Where Are We Now?

    So as SEO/Ms we all call this Reputation Management, yet in this new broader context of Google as IdP, reputation far extends past whether or not a bad link appears about you on page one. As for this fall Centers for Medicare and Medicaid (CMS) as...