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  1. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Content was not only king during Apollo, it was also one of the earliest successful brand journalism campaigns in history, Scott said. The core contingent of NASA Public Affairs people—just about all of us—were ex-newsmen," King told Scott in a...

  2. 11 Must-Measure KPIs for Content Marketing Success

    The search community has always been infatuated with content in one format or another, and the saying "Content is King" isn't exactly new. Some may be only useful for SEO, and that has its place, but other sources that compete with engagement KPIs...