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  1. How to Identify Non-Ranking URL Page Types Using Google Site Search

    Take a look at what might be considered the longest advanced Google search ever: site:google.com/drive/ -site:docs.google.com -site:picasaweb.google.com -site:developers.google.com -site:support.google.com -site:documents.google.com -site:drive...

  2. SEO for Startups & New Businesses: An 11 Step Plan

    Writers aren't SEO people, neither are analytics people nor developers. If your business will thrive by getting your inventory or content into as many places as possible, consider creating data feeds or APIs for third-party developers to use.

  3. How to Hire (and Keep) Digital Marketing Talent in 2014

    However, I believe we'll start to see that gap close over the next 3-5 years as the SEO tasks that used to require a specialist get filled by web developers, social marketers and more advanced content management systems," said Dan Cristo, Director...

  4. Metadata & You: Best Practices, Benefits & Implementation Made Easy

    Put the tags in your HTML (more on that later), test them with the Validator Tool and then apply to Twitter for acceptance into the program via the Twitter Developers site. The benefits of getting the right metadata into your code are many and they...

  5. SEO Audit Findings: 4 Hidden Technical Problems That Can Send Dangerous Signals to Search Engines

    When revealing the problem to developers, it's typically not long before they track down the coding issue that was causing the content to be hidden to users. You mapped out a strong 301 redirection plan, worked with your developers on implementing...

  6. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    Most websites have writers, web developers, marketers, search engine optimizers, and network administrators coming together to create the site. Web developers know the inner workings of HTML, CSS, and JavaScript, and how browsers handle those...