We've rallied a team of developers to build the iRank platform which turns outreach into a scientific process.iAcquire Brand Voice As an example, we've developed a persona called Content Katie, and she has a need state called "Upgrade SEO," which...
Developing an API or reaching out to app developers may not generate a lot of revenue, but it moves you up the value chain. The emerging content marketing philosophy is a marriage of data-driven SEO and the more distant skillset of creative...
Just last week, Apple sent its developers an email reminding them of the importance of localizing apps and marketing material: Apple offers clear steps to help app developers internationalize and localize apps to capture the opportunity of more...
Ensure your programmers work with your designers and front-end developers to keep their server-side code hidden from users (and working on the page at hand). Get your developers and designers in the room too.
Much of content marketing happens on non-technical platforms, so it’s not like your developers are holding you back. No technical SEO issues are present (duplicate content, bad URLs). The overall framework for the checklist is simple: Plan and...
Consider consultants, contractors, IT developers/support, designers, copywriters, legal reviews, paid spokesperson fees, etc. GOAL: Grow Awareness, Improve SEO, Aid Conversion (Social Proof), Reduce Content Costs online stories or articles with...
Now Google allows you to add schematic markup using Google webmaster tools – it’s just for “events” at the moment, but it offers a lot of potential for SEO professionals to take action without needing help from developers.
That would be ignoring the reality of the many, diverse hands – merchants, marketers, copywriters, front-end developers, agencies – who ultimately shape the user experience (and architecture) of a category page.
He has a team of developers and buys old software companies and refurbishes their products. The SEO tenet it is based on is so simple, so utterly uncomplex, that it took a PR person (someone who lives and breathes content) to boil it down for the...
Site developers who were used to slow rollouts and random content updates found a renewed importance in consistently developing readable content. While this doesn't necessarily fall in an SEO's traditional bailiwick, agencies can help their...
Site developers may need to use this file to disallow robots access to certain URLs or site sections, perhaps a legal team may pass instruction to block pages on the site along, without being aware of other stakeholders or perhaps a content...
Governments everywhere are opening up their data to the public and third-party developers. If you see a great infographic buried in the data, just remember these handy tips for making SEO-savvy infographics:
This disqualifies this metric on the grounds of it being too manual, until such time that a tool is developed for getting this data for keywords in bulk (hint hint, developers! Just as we know our SEO, clients know their websites and the products...
To satisfy both scenarios, your information delivery as the SEO should be to inform designers and developers of the mistakes you shouldn’t make and also to announce to all parties what SEO revisions should be made to the site along with what...
Not to under value some of the other projects and activities that IT teams and web developers are engaged in, but few will have the same economic impact to a company that a top listing in Google will have for the right keywords.
For app developers, App Store optimization is an incredibly important yet frequently overlooked opportunity when trying to create traction and growth (i.e.more downloads). Not surprisingly, there’s quite a bit of overlap between App Store...
That’s why we have content developers in other countries, for the sole purpose of creating content that will be relevant for different nationalities. Another notable resource in this space is Christian Amo from Lingo 24, who has authored a number...
So we’ve found that if we all work together on a project from day one, we can make sure that we can ensure the blogger outreach specialists and content developers are just as involved in the early stages as the content strategists.
The largest paid search marketers have agencies and developers create proprietary bidding management and performance analysis applications in order to maximize their return on investment. For example, there is now an array of search marketing...
A Wiki that is collaboratively maintained by a community of developers working in the semantic web space. When it comes to semantic SEO, the industry currently resides somewhere between phase two and three: there is a lot of discourse, several beta...
