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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    You could simply migrate all content to one page (the best solution SEO-wise). Part of the problem is SEO education, and part of the problem includes financial goals. You could also add a "view all" page and set that up properly SEO-wise – and not...

  2. Search Engine Marketing Checklist for Hotel Marketers

    This is also the time to check the main hotel content and layout of the individual detailed hotel page is optimized as a landing page for SEO and paid search. Ensure the main hotel content and layout of the homepage is optimized as a landing page...

  3. 8 Lessons Learned From Owning a Search Agency for 15 Years

    There was no paid search in the late ‘90s-early 2000, so we only offered organic SEO to rank on Altavista, Excite, Infoseek, Webcrawler, and Dogpile (anyone remember those days? Next, I met one of the first true organic SEO pioneers though a mutual...

  4. How to Create a Content Marketing Strategy From Your Existing SEO Content

    If your organization has a successful SEO strategy, you are most likely creating great content that your customers find of value. Have you stopped to think that the same great content you’re creating for SEO could be used for other purposes as well...

  5. Is Google’s Knowledge Vault Smarter Than Siri and Cortana?

    In order to see just how effective this technology is, SEO consulting agency Stone Temple conducted a test in which it analyzed 3,086 different queries that may trigger a knowledge panel (meaning content in the search results that directly answers...

  6. SEO Is No One-Trick Pony

    Finding the keywords/themes of this content is the art/science of SEO (you want to target keywords that have search volume, are relevant, AND that you stand a fair chance of ranking for; see Competitive Analysis, later).

  7. "Content Performance Marketing" – 3 Steps to Future Success

    Even with no background in SEO, content creators can follow clear guidelines and utilize technology to optimize content "out of the gate. From more humble beginnings of White Hat SEOs touting "content is king" to massive campaigning from search...

  8. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    SEO is probably part of your job description, but unless it’s also part of your job title, you may not dedicate time to on-page SEO on a daily basis. Adapt your content delivery to use more video, detailed lists, etc.based on the types of content...