A post earlier this week, “SEO, Why You Are Doing it Wrong,” attempted to educate SMB owners about search engine optimization and Google rankings by examining one business who engaged in spammy tactics and was impacted by Penguin.
If another term can better describe content+SEO+social+email+community+analytics+CRO, I'll be happy to adopt it. AB: How important is social media, content and CRM to SEO now? However, our plans are around growing into software for all inbound...
You need to diversify your SEO strategies – a 2012 upgrade to your link building, if you will. Diversify Your SEO - But How? Some will say that the direct backlink utility of these activities is lower than traditional SEO link building.
SEO professionals rate anchor text as the most important ranking factor and a healthy backlink profile remains a core fundamental to search engine visibility. And, SEO technology continues to enable marketers to make data-informed decisions.
Lee Odden, author of “Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing,” offered to help us solve five common SMB online marketing problems. There are other revenue oriented goals that can be...
What follows is a cautionary tale of missteps towards the complex problem of ranking on search engines and an examination into why small businesses are completely at a loss as to what constitutes “ethical” SEO.
Have you created content with the sole intent of generating some SEO benefit (links) and socially promoted it? Many websites have successfully practiced search engine optimization (SEO) "by the book," following all of Google's "white hat" quality...
Better SEO value and increased site speed If you need to revamp large portions of your content for your mobile users, chances are the lack of screen space just highlighted an existing content issue that you always needed to correct.
Much as Facebook and Twitter are a general part of your SEO/social strategy, so should Pinterest. Our SEO team conducted a study recently to see the impact of Pinterest and the potential social link equity, one can generate from “Pinning” pictures.
To understand how web spam is defined, you need to look at how search engineers view SEO. SEO Discusses spammy and quality SEO. Negative SEO: Looking for Answers from Google – Deals with the seeming potential for problems created by competitors.
If you're doing SEO, you want to make sure that your optimization efforts are working as intended. You can then take this data and use it for future SEO campaigns. The Content Efficiency Analysis Report comes in handy by putting all the key content...
The template should candidly explain that you are an SEO or site owner trying to recover from a Google penalty and would he or she please remove the following links. If they didn’t take the time to write content with compete sentences, they...
Just as SEO is key in getting your website ranked in search results, highly focused keywords and tags are extremely vital in getting your videos to rank higher in organic YouTube search results. Mindy McKnight: As always, great content is the most...
We also looked at site SEO and duplicate content as a factor. The good news: if you do your own relevant link building, then you don’t need to worry about a competitor doing negative SEO to try to get you de-ranked.
Check out our post “SEO . Learn more on how to start building authority in “12 SEO Authority Building Tips”, “Using Social Media to Build Site Authority” and “Social Signals . Additionally, Google has modified a classifier to identity and exclude...
Why Does Big Data Matter for SEO? The Continued Evolution of Content Into Data Page’s anecdote is a direct reference to Google’s increasing focus on enhancing the search experience by leveraging semantic content.
Majestic SEO's measure of a page's importance, on a scale of 0 to 10. A term associated with PPC but becoming more popular in the general SEO vernacular as some speculate that it may become more important in ranking.
Google has stirred up some fear by sending out the following message within Google Webmaster Tools, resulting in several discussions in the Internet marketing community on the current effectiveness of negative SEO.
Understanding how to effectively optimize video content, efficiently distribute it, and measure it in meaningful ways is all part of the expected skill set of today’s SEO expert. We sure have come a long way in the search engine optimization (SEO...
While undoubtedly true and a big part of the reason Google decided to build this tool, search engine optimization (SEO) implications could make this announcement even bigger than most initially thought.
