And because News integrations always appear on page one and are often blended near the top of search engine ranking pages (SERPS), they present an opportunity to be listed high on the first page, even for competitive search terms you might...
Since then Panda iterations have had SEO practitioners reinforcing similar "content is king" mantras, and have had SEO doomsayers laughing maniacally at how SEO is dead (once again! You hear a lot about duplicate content when SEO folks demand...
Making your site crawlable, including the right words on your pages, creating compelling content (and marketing it), improving your titles and descriptions, and making use of the free web sources are just five basic ways you can improve your SEO...
When it comes to link acquisition, SEO professionals and link builders have this long-standing infatuation with .edu links. Much of this preoccupation stems from a belief that Google bestows magical SEO powers on .edu top-level domains (TLDs).
SEO is constantly changing so your pitches should, too. OK: So What Can We Do To Get More Women in SEO? The same way I'd encourage men to get involved in SEO or speak," Hoffman said. Unfortunately, for every amazing SEO out there, there are five...
Proving the Value of Your Search Campaign: Tangible SEO Metrics: As the value of natural search as a legitimate and thriving marketing channel has evolved, the need for modern marketers to run their SEO programs with the same level of...
There's been a lot of talk about quality content in the SEO world for the past couple of years. We do our best to be mindful of Google's Content Quality Guidelines and know that a human rater may review the page quality of the content we provide...
When the goal is to attract larger audiences for your content marketing efforts, either to turn these visitors into new leads or just for the SEO value to be gained from earning links and social media shares, you need some heavyweight content bait.
SEO What is being done to detect and remove results from larger sites when they don't have unique content that is relevant to a query (e.g.yelp.com results with no reviews, Facebook "business" pages that weren't actually created by the business)?
We chose WordPress for its ease of use and customization, and impressive library of open source content management, social, and SEO plugins. As an example, we've developed a persona called Content Katie, and she has a need state called "Upgrade SEO...
The SEO Starter Guide is filled with Google's advice on best practices to make it easier for search engines to crawl, index, and understand your content. Search engine optimization (SEO) professionals, web designers, and bloggers read a lot of tips...
Similar to detailed PPC campaigns, SEO campaigns can get granular information to influence what content is produced when as well as how it is displayed. Content strategy is all about matching visitor intent with the right message to meet user needs...
The emerging content marketing philosophy is a marriage of data-driven SEO and the more distant skillset of creative storytelling. Traditional SEO – coding, architecture, indexing, links, and on-page content – moves the needle now as much as ever.
Lastly, with Google authorship taking a strong foothold on rankings and the comments coming from Eric Schmidt about information that is tied to verified profiles ranking higher than "anonymous" content in search results, Google+ and authorship...
As always, there is the SEO angle to anything social. Prioritize content of followed topics: It is very important to know the content of the topics that you choose to follow. Users can post questions in these threads, reply to questions, write...
Content is now the foundation of SEO and social – the bread to SEO's peanut butter and social's jelly, if you will. In the last 12-18 months, several factors have come together to form what could be described as a digital marketing perfect storm...
So Which SEO Site Really Has the Best Content? I guess the genius in Moz's approach to producing SEO content is that they can legitimately claim to be pursuing both of the strategies outlined above; they have long tail content (often of varying...
So if your CEO buys into the importance of links to your SEO visibility (which is SEO 101, and they should), then social is now just as important of a cornerstone for SEO. MJ: You mention that traditional SEO and social signals are very much alike...
How Google’s Image Search Update Killed Image SEO – Define Media GroupOn a sampling of 87 sites – U.S.and international – image traffic is down 63 percent on average, with some verticals (e.g. SEO Google’s 200 Ranking Factors: The Complete List...
Why this is good for SEO: Solving the issues above will help with potential duplicate content and indexation issues. Why this is good for SEO: WordPress’ default setting sets all pages to run via URL parameters, which Google advises against.
