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  1. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    Having rich data included in snippets when their web pages rank helps both the SEO and the Content Marketer. How to Use Google Webmaster Tools to Maximize Your SEO Campaign Author Rank is a phrase coined by the SEO industry and relates to the...

  2. How to Create Great Content: Start by Creating Content for Yourself

    In SEO, we're seeing a transition from link building to link earning – and a similar paradigm can be applied to the sharing of content on social networks. and one rooted in "how do I create content that I myself would genuinely want to consume?

  3. PPC and SEO: Higher Conversion Rates Fuel the Need for Better Integration

    They are also generating content at a pace that larger financial institutions struggle to keep up with. Many paid search marketers often go about their business of optimizing their accounts without really caring about what else might be happening...

  4. How to Report Organic Search Traffic Gains After Filtering 'Bad' Traffic

    As I'm sitting here, I am awaiting a response from a client on renewal of their SEO efforts. Rather than stepping into the usual SEO process, this one began by ensuring analytics was set-up correctly, ecommerce tracking was enabled to develop a...

  5. SEO Into 2014: The Irreversible Changes in Google's Products

    As SEO professionals, our work aims to understand and alleviate the pressure felt by businesses in the sphere of online marketing. At present, I'm sure the real worry for most is how to react and adapt to recent algorithm update, Penguin 2.0 – but...