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  1. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    SEO professionals and link builders are increasingly taking on tasks that would normally be the territory of marketing consultants. The quality of the content you create is influenced by the quality of the material on which it is based.

  2. SEO vs. SEM Timelines: A Medical Analogy

    Marketing directors and search engine optimization (SEO) consultants are often questioned by their bosses and clients about the progress of their SEO campaigns. Most business owners don't understand how SEO works and, quite frankly, could care less.

  3. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    The Bay Area Internet Marketers Meetup, a group of small business owners, consultants, coaches, and independent professionals; The days of the SEO silo are over. Ted Prodromou: Personally, I see SEO evolving into content marketing where your goal...

  4. Broken Link Building: How to Find Thousands of Broken Link Opportunities at a Time

    More about working at scale later but first let's look at what makes broken link building attractive to in-house teams, solo consultants and agencies. You can work at scale using tools such as the bulk checker from Majestic SEO and tools from ahrefs.

  5. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    It ends up that company outsourced link building to a handful of consultants (overseas). Those consultants ended up building exact match anchor text links in spammy directories, in blogrolls on spammy blogs, and via comment spam.

  6. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Consider consultants, contractors, IT developers/support, designers, copywriters, legal reviews, paid spokesperson fees, etc. Social SEO Improved Search Rank 5. Advertising Value - Social SEO Improved Search Rank: e.g.social reviews, photos, or...