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  1. Influence the Influencers: The Magic of Co-Created Social Content

    It's more is better and SEO-centric. The competition for a devoted audience continues to increase, while the brand publisher is forced to do more with fewer and fewer resources. Much is hyped about the value and "magic" of social media marketing.

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    You can analyze how many PPC advertisers, which keywords they are using, which ads have been shown, how many SEO competitors, and any social mentions for this keyword. It shows the 1,420 ads that have been used for this keyword, the 262 PPC...

  3. 7 Content Marketing Tips to Recover From Google Penguin

    The SEO results that follow from this are mostly integrated into your referral traffic strategy, with the exception of a few technical things like keyword research. So, how can you approach content marketing as an SEO strategy that's strong enough...

  4. Reputation Management Mistakes, Challenges & Solutions for 2014 at ClickZ Live New York

    It started with managing the reputation of the world's largest SEO firm, then progressed into offering management services to clients. Don't worry; I'll share practical tips and actionable insights that will give you an edge over your competition.

  5. Give a Little, Get a Lot: How Superstar SEOs Use Content to Outshine Their Peers

    If you want to read about all the strategies of SEO Superstars that our research uncovered, you can download the full study. The research surveyed 380 search marketers across a wide spectrum of topics related to how they practice SEO, their...