Google provides a number of tools for your SEO arsenal. Google's Webmaster Tools are essential for any strong SEO effort. If you've recently launched a new SEO strategy and want to see how effective it is, one of the best ways to do that is to use...
I use WordPress exclusively and I always recommend Yoast's WordPress SEO for adding Open Graph and breadcrumb markup to your site. So there you have it – two extremely underutilized ways for you to take advantage of schema markup and step ahead of...
Much has been written about the value of title tags, the most important of all SEO attributes. Ecommerce businesses have already begun to differentiate themselves within the search engine results pages to steal more clicks from the competition.
Competitive analysis can be good for both your organic and paid PPC strategies, and it is an extremely effective way to make your SEO strategy that much more versatile and successful – right from the start.
SEO for Yelp: As discussed above, you want your Yelp business page to rank just like you want the pages on your website to rank. This is more of a feature for users than businesses, but it's good to know it exists in case your business ever wants...
The vast majority provide SEO across a wide variety of industries, and you can probably assume that at least some of those SEOs are sticking with the “only one client per vertical” to prevent any issues of competition and favoritism for the same...
Edge: SEO Should you hire someone with deep SEO know-how or someone who is an expert at managing the SEM campaigns to manage this program? This job typically falls to the SEO manager who is tasked with aligning site content to how people search.
We chose WordPress for its ease of use and customization, and impressive library of open source content management, social, and SEO plugins. As an example, we've developed a persona called Content Katie, and she has a need state called "Upgrade SEO...
While most PR specialists don’t want to work the weekend, Greg Jarboe from SEO-PR gave a great argument why small businesses should take a closer look at releasing their press releases on the weekends.
A lot of times when it's for smaller retailers who may only have a few hundred products, go in and rewrite the titles and go in and rewrite the descriptions and bring in someone who has SEO expertise to build up that feed.
The same principle applies to SEO. Of course, SEO proves to be the exception to this rule. Your marketing efforts need to reflect the realities of 2013, which doesn't include any spammy SEO. Once you have clean code, it's time to conduct an on-page...
SES Toronto will cover topics such as search engine optimization (SEO), paid search (PPC), social media, content marketing, local, web analytics, video, and much more. The competition is quite fierce to be accepted as a speaker at SES events, but...
SEO 101 However, this is typically only true if competition is done regularly and in excess – and at the expense of a dire consequence (like someone will lose a job). To create a fun, effective outreach team culture, you might want to play around...
That's why PPC campaigns are often a more attractive marketing option to ecommerce businesses than organic SEO and content strategy. Also check out who your competition is for that keyword phrase and what kind of content is showing up in the...
Turnbull wanted to increase her brand awareness as an SEO blogger and gain links to her site. She asked to guest post on sites like SEO Gadget. Speakers Erin Everhart (@erinever), director of web marketing, 352 Media Group, and Jo Turnbull...
Bing Introduces Bing Basic, New SEO Tag Bing has introduced Bing Basic and the SEO tag. As for the SEO tag, Bing's post explains that you can now take control of your search rankings. They are: link rel="SEO" query="weather" set_to_position="2...
In fact, some CEOs and executives from the C-Suite may consider themselves to be the SEO. So, measuring performance can be as easy as subtracting the revenue generated by doing “nothing” from the revenue generated to determine ROI of SEO.
Most likely, SEO and link building isn't even in their vocabulary … but it doesn’t matter, because it’s no skin off their back. For example, if you want to connect with all of the sites that your competition is getting links from, you first need to...
Given the competition in the SEO space for this industry, we knew we had to reinforce the brand of our primary web property to garner more search engine authority. Many SEO professionals and link builders have found that HelpAReporter.com is a...
SEO developments rightly have to be assessed in relation to the bottom line. SEO ROI SEW: How important is it to determine ROI on content and SEO efforts? New York SEO/SEM Meetup Group If you're all nodding, then you may well be working in...
