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  1. Centralizing Location Data: 3 Steps to Local SEO Success

    By easing some of the burden to ensure consistency and regular distribution of data, marketers can execute effective local SEO efforts while the competition spins its wheels. I was part of the relocation effort and the number of decisions that had...

  2. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Hearing the words perennial and audit together might seem unlikely or possibly even groan-worthy, but combining these two concepts is actually a very good thing when it comes to SEO. Do a monthly check on authority metrics such as Domain Authority...

  3. Last-Minute SEO - Here Come the Holidays!

    Website visibility used to be called just SEM (search engine marketing) and SEO (search engine optimization). Last-Minute SEO But then the bad news: your in-house SEO team or online marketing agency tells you it’s too late - maybe they can get some...