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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    We started doing SEO consulting and services for Lego, Ford, IBM, Iron Mountain, Boeing, and Stanford University, just to name a few. After the sale of our core technology (which turned it into Yahoo Web Analytics and eventually was FREE), we had...

  2. "Content Performance Marketing" – 3 Steps to Future Success

    Your goal is to be visible where your audience is looking for your products and services. These content creators are often not the marketing strategists in a company but still need access to information to help them understand what topics are in...

  3. Centralizing Location Data: 3 Steps to Local SEO Success

    Critical data for each and every location includes business name, address, phone number(s) webpage/site URL, hours of operation, categories, products/services offered and areas served. After five years of growth in the north Chicago suburb of...

  4. 10 Shocking Facts About Content Marketing Today

    Here are 10 shocking facts about this revolutionary marketing strategy that shapes the way we make purchases, evaluate services, and use the Internet each day. With social channels such as LinkedIn and Twitter, it's quick and easy to get the word...

  5. gShift Gives Marketers Additional Ways to Track Content Performance

    Marketers could use the module to compare different products or services in terms of content marketing performance, too. For example, if a company hired writers to blog about a specific topic during a campaign, the campaign managers can see what...

  6. Why You Need to Own Your Data & Digital Assets

    Truth is, many (far too many) businesses do not fully appreciate the wealth of information made available to them through the various services and platforms the brand participates in. Whether it be the LinkedIn Company Page, Facebook Page, Google...

  7. Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

    Another third of their backlinks have the anchor of "seo services. Top SEO Company or Top Spam Company? But another company has seemingly held the top position for this keyword phrase for many, many months now: MainStreetHost.com.

  8. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    This information is primarily on paid advertising, but on the SEO / content marketing side of keyword competitive spying, the example below shows the keyword "Web Hosting Company" top SEO Competitor; Root URL, Google Rank, # of Back Links, Indexed...

  9. So... You Think SEO Has Changed?

    Not much here has changed except the tactics of how you go about understanding which words are being used by your audience to search for your products, services, or content. If you want to be the most relevant resource for a particular keyword, you...

  10. 4 Critical Elements of a Successful Content Marketing Team

    What competitors they consider to be a real, viable alternative to your products or services. If your company is planning to hire an agency, this will help you insofar as you'll understand how many individuals it takes to run a great campaign.