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  1. 10 Shocking Facts About Content Marketing Today

    Here are 10 shocking facts about this revolutionary marketing strategy that shapes the way we make purchases, evaluate services, and use the Internet each day. With social channels such as LinkedIn and Twitter, it's quick and easy to get the word...

  2. gShift Gives Marketers Additional Ways to Track Content Performance

    Marketers could use the module to compare different products or services in terms of content marketing performance, too. For example, if a company hired writers to blog about a specific topic during a campaign, the campaign managers can see what...

  3. Why You Need to Own Your Data & Digital Assets

    Truth is, many (far too many) businesses do not fully appreciate the wealth of information made available to them through the various services and platforms the brand participates in. Whether it be the LinkedIn Company Page, Facebook Page, Google...

  4. Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

    Another third of their backlinks have the anchor of "seo services. Top SEO Company or Top Spam Company? But another company has seemingly held the top position for this keyword phrase for many, many months now: MainStreetHost.com.

  5. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    This information is primarily on paid advertising, but on the SEO / content marketing side of keyword competitive spying, the example below shows the keyword "Web Hosting Company" top SEO Competitor; Root URL, Google Rank, # of Back Links, Indexed...

  6. So... You Think SEO Has Changed?

    Not much here has changed except the tactics of how you go about understanding which words are being used by your audience to search for your products, services, or content. If you want to be the most relevant resource for a particular keyword, you...

  7. 4 Critical Elements of a Successful Content Marketing Team

    What competitors they consider to be a real, viable alternative to your products or services. If your company is planning to hire an agency, this will help you insofar as you'll understand how many individuals it takes to run a great campaign.

  8. Matt Cutts: Facebook, Twitter Social Signals Not Part of Google Search Ranking Algorithms

    I think both of those services represent a fantastic avenue, it's a way to drive visitors and traffic to your site, it's a way to let people know about news related to you or your company or website, so I think they're great ways to build up your...

  9. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    On the heels of Aberdeen's 2012 report, Trip Kucera, Senior Research Analyst at the Aberdeen Group, recently published a report on event marketing, identifying best practices in event management, perspective on platforms and services, and lead...