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  1. Search Engines & Opinions: Just How Trustworthy Are Search Results?

    Many SEM firms offer services around this topic. Promoting positive reviews of your company and its services on other websites is the best way to perform SERM. Influencing public opinion can be very lucrative for the companies involved and they...

  2. Asia Search Update: Yahoo Algo Transition Goes to India, Google Eyes Southeast Asia

    Will this present more opportunity for other analytics firms to enter China – the world’s biggest Internet population at more than 485 million users? SEM Tools to Target China Yahoo’s organic search results are scheduled to transition to Microsoft...

  3. Search Week in Review for Oct. 30, 2010

    Canada's Yellow Pages Group Buys Trio Of Digital Ad Firms - paidContent SEM Basics Federal Trade Commission has ended its inquiry into Google's wireless data grab, saying that the company has added better privacy controls into its corporate structure.

  4. No Yahoo Re-org This Week; 'Creepy' Google; Google Buys BlindType & More [Search News Roundup]

    More than 50 of the largest Web ad firms will take part in a potentially far-reaching program launching today. Here's how SEM can amplify your marketing message across offline and online channels. CEO Carol Bartz reportedly met with senior leaders...

  5. BlueGlass Merges SEO/SEM firms 10e20, Search&Social, Brent Csutoras, Second Step Search

    The landscape for smaller SEO and SEM firms is starting to change. 10e20, Search Brent Csutoras provided social media, online marketing and SEO expertise; 10e20 specialized in social media and search marketing; and Second Step Search was an...

  6. Search Engine Optimization in a Down Economy

    Because SEO is a much more laborious process (companies must dedicate IT resources, copywriters, PR firms and others), it can be more difficult to get implemented. Even those of us who work in growth industries (as I would classify the SEO/SEM...

  7. Highlights from the SEW Blog: April 21-25, 2008

    The Top 3 Are In Search Engine MarketingWe asked John Skroly, VP of business development for Onward Search, what jobs Fortune 500 companies and top search marketing firms can't easily fill. SEM Industry Issues

  8. Dana Todd and Sarah Holoubek on SEMPO at SES NY 2008

    Sara Holoubek is a free agent consultant, advising growth firms and investors in the interactive technology and advertising sector for the past 2 years. With more than 10 years of experience building brands online, Dana is considered an SEM pioneer.

  9. SEM Vendor Checklist

    In light of demand, good search marketing firms are rare, and finding a vendor perfectly suited to your needs requires legwork, research, and persistence. I suggest you research the questions raised yourself, or even hire a consultant to help you...