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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Can [VENDOR NAME] import local relevant data into its interface from our website analytics provider? Choosing a local search automation vendor can be a complicated and intimidating decision for companies with hundreds or thousands of brick-and...

  2. The Relentless Pounding of Google Panda: Why SEO Band-Aids Won't Work

    Prioritize all recommended changes with the help of your SEO provider (whether that's an internal SEO, consultant, or agency). Companies shouldn't cherry pick changes. I've helped a number of companies deal with Panda's wrath since February 2011...

  3. SEO Services Buyer’s Guide: Key Components of a Work Agreement

    What type of information can the SEO provider share about your company or project and with whom? The dispute resolution section of your work agreement with a SEO provider should contain clear instructions for voicing a complaint, with method of...