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  1. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Keyword data is still available for advertisers using PPC on Google's platform. Companies and SEO professionals will need to be asking the following questions in the year ahead: From an SEO perspective, Google will be looking at companies that have...

  2. Social Media ROI: 11 FREE Tools for Measuring Social Media Success

    For example, you may use Social Sprout, a paid management platform and Buffer both with Bitly then review data in individual platforms or as a whole through Bitly. They claim that companies are starting to drop the idea that social media ROI can be...

  3. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Because this platform is crowding out the reliable more and more of the reliable "top down" media channels advertisers relied upon for the better part of 100 years. So what exists today is a massive platform for self-expression and sharing of...

  4. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    BuzzFeed's rising popularity is creating its own buzz among content marketers who are wondering if the BuzzFeed platform is replacing company-owned blogs as one recent headline asked. Everybody now has the view that you fish where the fish are…I go...