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  1. What is SEM? Depends on Who You Ask

    CIO.com recognizes SEM as a combination of paid advertising, search engine optimized design, marketing copy, involvement with the online community, and keywords. When I think of SEM, I think of paid search or PPC," said Bill Hartzer, senior SEO...

  2. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    I asked the organizers of several of these groups four questions about hot industry topics and here are the answers that Antonio Casanova (AC), Bob Tripathi (BT), and Mary DuQuaine (MD) shared with the SES community:

  3. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    When Google made it apparent that 100 percent of its keyword data will be "(not provided)" (to the SEO community), many reacted with anger, angst, and frustration. Perhaps this is the opportunity to finally break down the silo between SEO managers...