In one of his last columns before I took over, William Flaiz shared his thoughts on search shifts and predictions for 2009. Overall, William did a pretty good job with his 2009 predictions. If anything, 2009 has been the year of buckling down and...
I'd like to thank William Flaiz for the kind words in his last article. Social definitely can be used for SEO benefit, so don't be afraid to poke around your client's social media plans and ask to be included.
Part of "How to Take on a Major SEO Client" is proving your value and taking your pitch to the next level. Client Pitching It's no secret; I've pitched some rather large client business with fair success and lived to tell the tale.
Organic search marketing just might become the bread winner as cash-strapped client become wary of increased media costs in traditional space and an up-turn in bid competition in paid search. As part of a global agency, I welcome a shift to...
We now see more requests for services like press release optimization and link development in RFPs in which the client's primary interest is driving traffic to their Web site. Client's now ask, "What can you do for my company?
We need to get back to basics and make sure that we're putting our strongest optimization efforts behind the client's most relevant page (or content piece) for a search term. SEO efforts can gobble up an entire top results page with universal...
You've made it through legal review, developed a strategy, and got the client to implement your recommendations. When developing the overall search strategy for a client, you also need to communicate the value of following through on that strategy.
In today's SEM agency issues column, "Great Expectations: How to Communicate SEO Value," William Flaiz points out that communicating the value your search program provided is not to be taken lightly. Even after you've won the client's business and...
The functional benefit of news articles creates a demand for a new relationship: one between the SEO team and the client's public relations department. You had your page-based optimization team, feeds management team, and paid search team all...
It's rare to meet a new client with a properly configured analytics package. SEO recommendations must be included at every step of the design and implementation process. Prioritize SEO recommendations, as clients don't often reach a 100-percent...
Search marketing evokes a feeling for many a practitioner and client alike akin to what the ad men of the early '60s must have experienced: the electricity in the air, the sense of limitless possibilities, the thrill of discovering new ways to...
The goal of link development is to increase the quantity and quality of a client's backlinks. If you're thinking about buying links for SEO purposes, do so sparingly and slowly. The right connections can provide the bump you need, and the wrong...
While a general framework is necessary to be effective, the optimization process must be adaptable to each unique client. The insight gained from looking at the client's competitors will help inform and shape the overall strategy for the program.
The role of the SEO agency has grown from just fixing a client's site to championing proper on-site optimization. SEO has not simply shed its dubious roots; it has become a legitimate, reputable component of a proper client marketing mix.
In today's SEM agency issues column, "The Evolution of SEO," William Flaiz outlines the continuing growth of search marketing. SEO has not simply shed its dubious roots; it has become a legitimate, reputable component of a proper client marketing mix.
So if you happen to spill that Grande Cappuccino while racing to a client meeting, you may need to perform a discovery search for a "dry cleaner in Grand Rapids. So far, local search has generated over 3.3 million impressions and a CTR of 2.24...
Still, I bet we'd see a significant increase in SEO implementation if we could provide the client with a semi-accurate estimation of expected traffic from fixing site issues. What's the most common question to hear when pitching a new client?
Stress and pressure go hand-in-hand with the development of that perfect message that will "wow" the client. And with a slew of services that can confuse even the savviest client, they have their work cut out for them.
And isn't that the point of most client SEO? Typical SEO engagements span the course of a year, and inevitably the end of this timeframe signals the point by which a client expects its site to dominate top keywords.
Unlike some clients who only consider SEO after the site launch, this client had the foresight to bring us in during the initial planning of the redesign. To date, this case has been one of our more successful SEO client engagements.
