A typical example of this is an SEO website audit which can help determine existing strengths and weaknesses in the client’s online presence, competitive analysis, as well as keywords that have the highest potential to return positive ROI.
Interestingly I didn't star as many articles on Penguin; I think that this is a reflection on the fact that Panda was more around owned media (client webpages) rather than earned (links, social signals) assets and therefore the advice was more...
Instead, avoid the urge to agree upon a list of keywords with your client that your team is going to "optimize for" - that list of 10, 20, or 30 keywords that your team will go away and "do SEO for. This goal is difficult to obtain and maintain and...
Buying links definitely isn't a practice we use for any client sites or sites we run due to the risk/reward factors, but I have nothing against buying links. SEO professionals and link builders largely take the path of least resistance here, but...
If your company or client is running display ads, you have an inherent advantage in both prospecting targets and establishing a value proposition. Identifying and leveraging SEO opportunities is at the core of achieving organic search dominance.
Your laptop is right in front of you; can you just show me so I can call the contact number to speak with your client? The word is out to all SEO consultants, agencies, and smaller online marketing companies in the local area; you are searching for...
If you have a client that is willing to share their knowledge via a blog, or guest writing somewhere, that certainly helps their SEO. The next time someone asks you a “stupid” SEO question, take a breath, remember that we belong to a community that...
This is a fact of life, but if not addressed this poses a problem: each client will have a different experience depending on which T-shape employee is assigned to the project. For example, is it fair that client A and client B have the same needs...
More than two-thirds of client-side respondents (70 percent) to a new report from Econsultancy stated that their companies will increase the amount spent on content marketing this year. TopRank Online Marketing CEO Lee Odden presented his SES...
It’s time to adjust our concept of search engine success and realign our online marketing priorities by engaging searchers with content created around client needs that are beholden to also greater business goals.
Across all keywords, client average rank had gone up 12.9 positions since the start of the year / engagement. In 2013 we are going to focus on producing keyword lists that only contain terms we believe tie into our content plans and that will...
The terms that might have been so wonderfully apt and voluminous when you first acquired a client may not be so successful further down the line. You know, the sort of stuff that you pore over diligently and rigidly when taking a new client on?
As for our earlier reference of the client on IMB Websphere, they had category and product pages with some of their best content embedded within a graphic. I’ve launched some very successful websites on WordPress and Magento (websites that do well...
Interview the client stakeholders to learn about existing users. While unbeatable copy can help define unique selling propositions, improve click-through rates and even increase on-page SEO value, content goes beyond a series of well-placed or well...
Because an informed client will judge you on how visible their website becomes for the terms in their SEO keyword list, and that list is the product of your keyword research. If the client’s website becomes more visible in SERPs (search engine...
To improve accuracy beyond industry data, review client specific click-through rates for various average positions using Google Webmaster Tools “search queries” report. In spite of the subsequent uncertainty and change, there are principles that...
Honestly, I do use risky tactics for certain campaigns, with the sign off of the client who's been heavily warned about the reality of what could happen. Link builders need to step up and learn more about online marketing and SEO.
Therefore, SEO director Peter Handley who was in charge of the project, talked through a number of solutions with the client, such as one-site-select-currency-options at payment stages or keeping the multiple TLDs but really changing up the content.
A Twitter client or messaging app can integrate an Olympics icon set. Unlike link building in SEO (search engine optimization), the popularity element in ASO (app store optimization) isn’t linked to a certain topic.
In a recent example from our office, our team worked with our client’s social media team to build a blog post meant to be distributed to related industry bloggers. B2B search engine marketers should be at the forefront of converged media, since...
