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  1. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    I should disclose that SES Chicago is a client of my agency. The Chicago Search Engine Optimization Meetup Group, local people who are interested in Search Engine Optimization (SEO) techniques and more general issues related to Search Engine...

  2. SEO vs. PPC: Heavyweights Duke it Out at SES Chicago 2009

    This guest post was written by Manny Rivas who is an SEO Account Manager at aimClear, an Internet-focused advertising agency which specialises in demographic research. Naylor was recently working with a client to build their domain from the ground up.

  3. SearchDay | Don't Ignore Your Sitemap!

    Do you know which method your agency is using? Is Every SEO, SEM, PPC Professional Employed? Here's the story: My client added on a service and bought a keyword filled domain to use for AdWords purposes.

  4. The Evolution of SEO

    The role of the SEO agency has grown from just fixing a client's site to championing proper on-site optimization. SEO has not simply shed its dubious roots; it has become a legitimate, reputable component of a proper client marketing mix.

  5. SEW Experts: The Evolution of SEO

    In today's SEM agency issues column, "The Evolution of SEO," William Flaiz outlines the continuing growth of search marketing. SEO has not simply shed its dubious roots; it has become a legitimate, reputable component of a proper client marketing mix.

  6. Step into the Ring for a SEM Pitch

    A request for information (RFI) document is usually sent by the client in order to obtain statistical information about your agency and its search disciplines. Again, this is a great time to solicit feedback from the client to determine where your...

  7. Highlights from the SEW Blog: March 24-28, 2008

    SEW Experts: The SEO Copywriter: Wordsmithing the WebCombining both technological know-how and a strong command of the written word, agency SEO copywriters are the front-line troops of any SEO initiative.

  8. All SEOs Are Living With Adult ADD

    So, if you're staffing an SEO department, you might want to blend the necessary skills of a smart SEO (such as strategy, insight into which tactics should be explored, staying engaged with the latest trends and testing various methodologies, tools...

  9. Sales and Your Search Marketing Agency - Part 2

    Why did the customer buy services from your agency? This will give you a clearer understanding of what differentiates your agency from competitors. Next time I'll look at an issue that troubles many a search marketer: hiring the right people for...

  10. Ad agencies should slide on down to SES New York

    I'm fairly certain that you'll be able to catch up with what you missed in AdWeek or Advertising Age by reading about some other ad agency in New York has just landed a new client for its managed search engine marketing services.

  11. Search Marketers' Wish Lists

    Google AdWords Certified should differentiate between a person working from their home doing search for a few months versus a professional with a company or agency that has years of experience. Danielle Leitch, EVP of client strategy at MoreVisibility