SEO News

Seo Client Great Expectations

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  1. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Keynote - The Digital CMO - Jim Brigden, Chief Client now they're actually learning how to predict them. Jim Brigden, Chief Client Officer, iProspect UK Marty Muse, VP, Client Solutions Search and Earned Media

  2. SEO & Keywords: Think Conversions, Not Rankings

    Instead, avoid the urge to agree upon a list of keywords with your client that your team is going to "optimize for" - that list of 10, 20, or 30 keywords that your team will go away and "do SEO for. This goal is difficult to obtain and maintain and...

  3. SEO Buying & Selling: 4 Tricks Creating Unachievable Expectations

    Or are SEO clients being unrealistic in their expectations of SEO results in the short term versus the long term, leading SEO service providers to drastic measures that may ultimately result in the client’s web presence being penalized in organic...

  4. 10 SEO Truths of 2012 for Agencies & In-House Teams

    The outcome is often a gap in expectations between the team delivering SEO services and the client literally banking on the results. Making use of technology for weekly or monthly automated reporting will allow for more time being spent on the task...

  5. B2B Content Strategy: How to Ensure Your Content Stars Align

    Interview the client stakeholders to learn about existing users. While unbeatable copy can help define unique selling propositions, improve click-through rates and even increase on-page SEO value, content goes beyond a series of well-placed or well...