And while I was confident in the work our agency had been doing according to analytics and client feedback, I was surprised when the client offered to take us for a tour of their entire facility to have us meet the people we had been actually been...
Our intern client at the time drew over 250,000 site visitors in the course of a few hours. A couple of years ago, Scott Stratten of "Unmarketing" book fame (a great read) was asked his best SEO tip. And isn't that what great SEO and Awesome...
Instead, avoid the urge to agree upon a list of keywords with your client that your team is going to "optimize for" - that list of 10, 20, or 30 keywords that your team will go away and "do SEO for. This goal is difficult to obtain and maintain and...
Buying links definitely isn't a practice we use for any client sites or sites we run due to the risk/reward factors, but I have nothing against buying links. SEO professionals and link builders largely take the path of least resistance here, but...
A T-shape employee might know about all the different marketing channels he can explore to increase his client's organic business success. This is a fact of life, but if not addressed this poses a problem: each client will have a different...
The best advice I’d give to an SEO would be to get to know your client’s people, their background and story, what’s unique about the company," Gross said. That means you need to have the authority to reply on the client’s behalf," Brannon added.
Or are SEO clients being unrealistic in their expectations of SEO results in the short term versus the long term, leading SEO service providers to drastic measures that may ultimately result in the client’s web presence being penalized in organic...
We also want to do better at setting client expectations on the keywords it could realistically expect to rank for. Across all keywords, client average rank had gone up 12.9 positions since the start of the year / engagement.
So make sure you have a solid handle on what your client values and what their expectations are, which helps to inform your decision-making when compiling and prioritizing your low-hanging keyword list.
The outcome is often a gap in expectations between the team delivering SEO services and the client literally banking on the results. Making use of technology for weekly or monthly automated reporting will allow for more time being spent on the task...
Interview the client stakeholders to learn about existing users. While unbeatable copy can help define unique selling propositions, improve click-through rates and even increase on-page SEO value, content goes beyond a series of well-placed or well...
What were the problems and frustrations the client was facing? How did the client react when you achieved success? Sounding like an advert for the company profiled: It’s one thing to be grateful to the client for letting you use their name and...
Having an agency background, I’ve found that client-side SEO is now commonly run by either a search-savvy marketing manager, or in many cases a dedicated search team. This means you have to show that if your client increased spend by an extra $10...
Do your client reports take more than a day to do? Write Your Own SEO Handbook No two SEOs work the exact same way, often even within the same agency, and clients often have their own, usually outdated, ideas about what SEO is.
Unless you’re simply hiring a company to merely provide tactical work (keyword research, site structure analysis, competitive analysis, SEO audit, analytics review, usability consulting), SEO is something that is unique to every website...
For each organic position gained with SEO strategies, the client saw a 9 percent decrease in paid search cost per click. In reviewing our client’s attribution data it becomes clear that both paid and organic search results are very good for driving...
Actively responding online can turn a furious client into a satisfied one; it's amazing the difference a bit of proactive customer service can make. The idea was that customers would interact with each other, filling the pages with unique content...
We are increasingly turning to tactics that were previously considered to be the realm of paid search professionals to meet client expectations. Tapping Internet Resources for SEO and Beyond by Gary-Adam Shannon
This is why SEM companies should keep track of their client's competition as well. I currently use functionality custom build for a client, but I might be able to convince aggregate.nl to create a retail version from it.
Not only do you have to be able to present your skills effectively, you also need to be able to present your findings, results, or training in a manner that will please, and hopefully delight, the client.
