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  1. How Can SEOs Sell "Shiny, Sexy" Search?

    There isn’t a shiny new toy in search like there is in social, so [selling search] becomes about client management," said Hamid Saify, vice president of search marketing and auction media for Deutsch.

  2. Your Job Is to Make Google Look Good

    Me: "And, this conversation is exactly why you will never become a client! This post will explore why this is true, and what it means for your SEO strategy. Some of the core concepts of this are covered in this article by Cyrus Shepard: "More than...

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  3. How to Work When Nothing Seems to Work

    All the same, you have a job to do and/or a contract to fulfill, so "the best" in the SEO business usually find a way to get the job done, even if it means firing yourself or the client. While it often appears that other forces are working against...