One client's site I recently reviewed was brilliant. "What Should Lead Your Online Marketing Strategy: SEO or Content". Why Content Marketing is the New SEO". Is Google's love affair with content marketing usurping SEO?
Despite the lack of a proportionally sized Venn, you have been able to visualize for your client how well their content serves the consumers need, as well as indicating which topics they should be focusing their content creation on in order to...
I love generating a list of backlinks and digging through them to get an idea of what a client has so that I can figure out what a client needs to do. Money anchors: These are the terms you or your client really wants to rank for (e.g.blue widgets").
And I don't want to hear that your client can't afford all that. It's been a crazy couple of years for SEO. What is SEO? Remember that crap-hat SEO you bought on eBay? Which of course begs the above question, what is SEO?
A typical example of this is an SEO website audit which can help determine existing strengths and weaknesses in the client’s online presence, competitive analysis, as well as keywords that have the highest potential to return positive ROI.
The vast majority provide SEO across a wide variety of industries, and you can probably assume that at least some of those SEOs are sticking with the “only one client per vertical” to prevent any issues of competition and favoritism for the same...
And while I was confident in the work our agency had been doing according to analytics and client feedback, I was surprised when the client offered to take us for a tour of their entire facility to have us meet the people we had been actually been...
This question comes up frequently in client meetings and conversations with colleagues in the industry. In some cases, "not provided" keyword traffic percentages represent more than 50 percent of a client’s search referral volume.
Our intern client at the time drew over 250,000 site visitors in the course of a few hours. A couple of years ago, Scott Stratten of "Unmarketing" book fame (a great read) was asked his best SEO tip. Since then Panda iterations have had SEO...
As always, I should disclose that SES Toronto is a client of my agency. Proving the Value of Your Search Campaign: Tangible SEO Metrics: As the value of natural search as a legitimate and thriving marketing channel has evolved, the need for modern...
If you're an SEO firm, getting there may be a matter of upskilling your client service, sales, and service delivery teams. Every site audit should include a look at the client’s local, GPS, and business listing presence.
Example: Let's say you're located in New York City, and your client is located in Sydney. If you're the one recording (which you likely will be), then it's you that needs the account, not your client.
Interestingly I didn't star as many articles on Penguin; I think that this is a reflection on the fact that Panda was more around owned media (client webpages) rather than earned (links, social signals) assets and therefore the advice was more...
If you actually want to make it work and you want to be sophisticated and you're an agency that wants to make sure that other agencies don't take the feed from you or don't take the client from you, or you're a retailer that wants to outsmart your...
By the time you returned, a ton of links had increased your client's search rankings. The client was happy. Not long ago, a client told me about a previous experience he had with a link builder. That person supposedly got my client thousands of...
You notice that he highlighted an issue with the client's URL structure and the fact that the URLs don't include any of the target keywords. He recommended changing the URLs to include the target keywords, and the client, following these...
Client: Client: However, if they aren't SEO-savvy, they may not know why the post introduction on Facebook looks strange or doesn't appear at all. Often, we see content creation as a piecemeal endeavor – write a blog post, make an infographic...
And then a response came in from a company that had helped my client for some time… and it was exactly the response we were looking for. That company was helping promote some of my client's services and ended up launching a campaign in the fall of...
Enterprise PPC in Asia Pacific – a Client-Side Perspective - ClickZ.asia Google's Matt Cutts answers SEO questions. SEO Bing hits back on AdWords enhanced campaigns. Lots of advertising revenue forecasts.
The hardest part of these projects is always to get the client to understand what constitutes a bad link. This starts at the very core of how they think about online marketing and search engine optimization (SEO).
