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  1. SEO vs. SEM Timelines: A Medical Analogy

    Marketing directors and search engine optimization (SEO) consultants are often questioned by their bosses and clients about the progress of their SEO campaigns. Using this analogy, or a similar one, should help your boss or client realize the time...

  2. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    And you can’t have successful SEO campaigns without the right staff. He added that BrightEdge's Data Cube gives marketers in-depth and on-demand access to data that fuels their campaigns. The survey report, released this week, touches on questions...

  3. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Content was not only king during Apollo, it was also one of the earliest successful brand journalism campaigns in history, Scott said. Many marketers are over the moon about the 'new' concept of content marketing as a key component to SEO, few...

  4. 4 Critical Elements of a Successful Content Marketing Team

    Sometimes it isn't necessary to go that broadly in terms of a skillset; specific expertise will be driven in large part by the scale and scope of your campaigns. Strategists working on content campaigns come in two flavors – content strategists and...

  5. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    The convergence of social, mobile, and search marketing techniques and technology has provided marketers with a huge spectrum of opportunity to shift the digital mindset to embrace change and manage their marketing campaigns more efficiently.

  6. What Does Google's Link Schemes Update Mean for Guest Posting?

    Large-scale article marketing or guest posting campaigns with keyword-rich anchor text links" (quoted verbatim) Just when we – the content marketers, the link builders, the SEO professionals, the link earners, the relationship builders, and the...