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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    And communicating the necessity of having these authors create the content to the necessary stakeholders well in advance of the project is equally as important. The standard for quality and depth of content for link acquisition campaigns is much...

  2. Nuances of Spanish Language Search Marketing

    By refining your tactics and treating each country as its own language, culture, and search project, you'll find better success and you might even make some good friends while at it. This post will help you understand the nuances of Latin American...

  3. 4 Critical Elements of a Successful Content Marketing Team

    Here's a closer look at the different functions and roles within a content marketing project, and who you need to have on board to ensure your content marketing strategy is successful. It's easy to see how this kind of expertise can make a...

  4. 7 Content Marketing Tips to Recover From Google Penguin

    Data from the Open Penguin Data Project suggests that anchor text is typically the third strongest predictor of whether you'll get hit. It's time to focus on referral traffic, build up a following, and design SEO conscious campaigns that are smart...

  5. How to Start a Realistic International SEO Campaign

    While search engine optimization (SEO) is already a multidimensional marketing initiative, adding an international component can quickly turn into a large-scale project that can border on being unwieldy, without proper planning or realistic...