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  1. How to Build an Analytics Package to Measure Off-Site Content Distribution

    Some of the techniques discussed are less exact than others, but they do address the current black hole most marketers face in a way that can at least justify budgets, gauge ROI, and chart progress. Data is seemingly ever present and infinitely...

  2. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    Jonah Stein: Dig deep and audit your SEO and PPC campaigns to find under-performing pages and fix them now. It's imperative to create an annual marketing calendar and strategy so you're ready to roll out new campaigns in a timely manner.

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    We're estimating numbers to help justify and compare options for economical use of corporate function budgets. When it comes to calculating "wins" for campaigns, these two formulas are most commonly used:

  4. State of Search: Strong SEM Industry Growth Projected in 2011

    Social media budgets are up, but only a little when compared to last year. More opportunity for B2B social media campaigns as less participation over social media channels was highlighted. respondents clarified that SEO was the most popular service...

  5. SearchIgnite DSP Makes Display Advertising More Like Paid Search

    Whilst display budgets remain huge, the two disciplines still battle for attention in the boardroom and search marketers win out with essentially better, more actionable, metrics at their disposal. However, with the biggest search company in the...

  6. No Yahoo Re-org This Week; 'Creepy' Google; Google Buys BlindType & More [Search News Roundup]

    Facebook Introduces Lifetime Budgets For Ad Campaigns - All Facebook How Google Might Automatically Insert Links to Google Maps in Web Pages - SEO by the Sea Social Media Marketing I am not sure what Yahoo wants to be," Edward Montes, exec VP of...