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  1. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    It's hugely beneficial for us SEO types to periodically helicopter up from the daily grind and survey our campaigns from a top level. While the direct impact on SEO is very low, these metrics are worth tracking as they can help with outreach...

  2. How Google Pigeon Impacted Local Queries, and What You Can Do

    Hopefully, your local SEO campaigns have not been affected too badly, but we’re interested in hearing what others are seeing from Pigeon. So, it may be time to start thinking even more locally, and begin including neighborhood indicators in your...

  3. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Following the above example, rather than focusing on hundreds of guest post links, some which will work and others which will set you back, test putting that effort into bigger projects/campaigns. If you can line up additional outreach/attention...

  4. gShift Gives Marketers Additional Ways to Track Content Performance

    A dashboard that drills down into detailed content metrics individually by page or a group of pages and filtered by themes, campaigns, time periods, and more. As content as a whole becomes the focal point of marketers' efforts, many SEO software...

  5. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    Many have discovered that surveys can be a great source of publicity and editorial links (see 6 Reasons You Should Use Market Surveys in Link Building Campaigns). SEO professionals and link builders are increasingly taking on tasks that would...

  6. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    On the paid side you shouldn't miss PPC experts Kevin Lee and the author of this post, who will be sure to bring you up to speed on the state of the art of paid media, as well as hearing the latest on retargeting using data you already have and...