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  1. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    But taking a piecemeal approach can cause a fragmented view of a campaign's performance, Yu said. And you can’t have successful SEO campaigns without the right staff. The survey report, released this week, touches on questions in several areas such...

  2. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Marketing the Moon" shares the most successful marketing and public relations campaign in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and the ingenuity of brand...

  3. 7 Content Marketing Tips to Recover From Google Penguin

    A successful SEO campaign is designed to be profitable even if the search engines ignore your actions. You should be SEO conscious while you do this, but the whole point is to design an SEO strategy that will be successful even without the blessing...

  4. Localization for International Search Engine Optimization

    Localization can mean the difference between creating a strategy to truly connect with your audience, or simply hoping for the best with a generic SEO campaign. Localization is important to international search engine optimization (SEO) because it...

  5. How Will Voice Search Change SEO for Local Stores & Global Enterprises?

    If a brand has difficulty ranking for all highly competitive terms within their industry, they may have a more successful search campaign if they target these phrases or frequently asked questions. In 2009 the authors of "The Art of SEO" predicted...

  6. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Organize the data you need to make decisions (in this order): the business, the site, the channel, the campaign. SEO isn't something you do. Optimize your global teams to focus on SEO signals. Global and Mobile SEO