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  1. How to Use PPC Data to Guide SEO Strategy in a '(Not Provided)' World

    The thought here is that if a page performs well in a PPC campaign, it will translate to performing well at the top of organic listings, though people clicking ads versus organic listings probably behave differently to some degree.

  2. Google +1 Increases CTR in Organic SERPs, Ranking Boost Likely [Study]

    I would say that it's a happy coincidence for Google that those SEOs who really want to estimate the impact of +1 on their organic rankings are best off jumping into an AdWords campaign to calculate the influence of +1 on CTR and most easily gauge...

  3. How to Test International Search Marketing Opportunities at Low Cost

    It takes quite some time to build up momentum in the organic results relative to paid search. Additionally, in less competitive markets, PPC is often actually less expensive that running an SEO program in the short term -- because the cost-per...