Like any search campaign, the more it's worked on in cooperation, the better the results. PPC Setup Getting the setup of PPC campaigns wrong on an ambiguous word can waste time and money. How do you ensure a brand with a somewhat peculiar name has...
What Google Does by GarethOwen A PR campaign with substance, content, story, and depth isn't necessarily legal or ethical. Testing ad copy is essential to the efficient running of a paid search campaign.
Top 13 Social Media Ranking Factors for SEO by GarethOwen BBH launched a cool campaign for Lynx/Axe in London. Top PPC Tips for Smartphone Advertisers - adCenter Blog PPC Bid Management for Branding - ClickZ
by GarethOwen This new, extremely powerful AdWords feature can automate your campaign optimization, saving you time and improving your campaign's results. Ways to Measure a Search Engine Optimization Campaign - KoMarketing Associates
by GarethOwen Tips For Improving PPCCampaign ROI - Search Marketing Standard SEO, rather than being purely an ongoing process of optimization, will be more influential as part of a campaign-led marketing strategy.
On-page Optimization is Dead By GarethOwen Relying exclusively on bid management solutions to drive the success of a search campaign is letting the tail wag the dog. Google Places Embarks on TeleSales Campaign for Tags - David Mihm
The trend we're seeing is that highly relevant links from sites with quality link profiles of their own are adding the most value to an SEOcampaign, rather than those with outright PageRank (we have also seen a large number of sites suffer...
GarethOwen Search Doesn't Only Happen on Search Engines
by GarethOwen Paid Search Management: Campaign Organization, Part 2
by Jeremy Hull How to Move an AdWords Campaign Without Breaking it
by Joseph Kerschbaum
Happily, there is a big plus side to this for digital agencies, as a good display campaign, affiliate campaign, and social media campaign will all help your SEO progress for a range of reasons. A well-run social media campaign will have SEO benefits.
One specific result of this change is that digital agencies cannot afford to allow PPC, SEO, display, affiliates, mobile, and social media to operate as individual teams. They're all part of one campaign for one client, so this requires a lot of...