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  1. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Back in the day, guest blogging used to be a respectable thing, much like getting a coveted, respected author to write the introduction of your book. I changed the title of this post to make it more clear that I'm talking about guest blogging for...

  2. Integrating Owned, Earned & Paid Media For Better SEO

    The best SEO professionals are continually testing, observing, and validating to form proactive search engine optimization methods, not just taking a page from everyone else's book. For some crazy reason, marketers, and others tasked with the...

  3. Landing Page Optimization: How to Identify Testing Opportunities

    For Amari that was creating supporting information and a clearer call-to-action up-front by finding out that online users were ready to book a room on their first visit to the website, i.e.they were lower in the marketing funnel.

  4. Beware of Red Flags When Searching for SEO or Web Dev Services

    The right questions to ask are in the black book resting in the front pocket of your attaché case. The Don Draper – Shakedown Engine Optimization By now the thought of $50,000 just turned into $100,000 with the cost involved in fixing a broken...

  5. After Panda & Penguin, is Google Living Up to Its Great Expectations?

    Until then, the SEO community is left with testing and benchmarking the way Google evolves – and maybe try to create a book of best practices about search engine optimization. If we look at some of the most competitive terms in Google we will see a...

  6. Government SEO is Broken

    As seen in the screenshot below, non-government sites rank about the DOJ campaign site, as do image results, news results, and book results. One problem: there is a missing element that could hinder the effort - consideration for how users search...

  7. 3 Essential Qualities of Enterprise Search Marketers

    Just as every good book has engaging plot that has a definitive beginning, middle, and end, enterprise-level SEO team members should be able to prepare documents and deliverables that read like a good book.