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  1. Content Marketing Put a Man on the Moon, What Can it Do For You?

    He has just released his latest book: "Marketing the Moon: The Selling of the Apollo Lunar Program". Many marketers are over the moon about the 'new' concept of content marketing as a key component to SEO, few realize that content marketing has...

  2. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    Pulizzi, on the other hand, talks about his strategy for marketing his new book. So me personally, even with the book, I would say 99 percent of the content we've created around the book is not on our website, it's on other people's sites.

  3. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Back in the day, guest blogging used to be a respectable thing, much like getting a coveted, respected author to write the introduction of your book. We've been seeing the writing on the wall for quite some time when it comes to the viability of...

  4. Top 10 SEO New Year's Resolutions for a Successful 2014

    With conferences that offer East and West Coast venues (and everything in between), inexpensive airfares when you book in advance, and advanced conference ticket deals, you'll find the value of taking a learning trip gives you the tips, knowledge...

  5. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    When Andy Grove, former Intel CEO, penned his best-selling business book "Only the Paranoid Survive: How to Exploit the Crisis Points That Challenge Every Company," it was a call to action for CEOs and entrepreneurs to expect, prepare for, and...

  6. After Being Crushed By Google Panda, Voucher and Car Classified Sites Recover

    Consisting of itineraries and general resort information provided by the holiday operators, nobody would suggest that this content belonged to the site to begin with – but nobody could argue that this content wasn't useful for people looking to...

  7. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    The inability to adapt to emerging market conditions will impact the overall sustainability of a business or brand, as revealed by Faisal Hoque in his book "The Power of Convergence: Linking Business Strategies and Technology Decisions to Create...