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  1. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    These behavior patterns may include things like a user downloading an e-book, spending several minutes on your services pages, or watching more than 75 percent of a particular video on your website. SEO is probably part of your job description, but...

  2. Last-Minute SEO - Here Come the Holidays!

    That would take a book and this article is limited to about 2,500 words. Website visibility used to be called just SEM (search engine marketing) and SEO (search engine optimization). But then the bad news: your in-house SEO team or online marketing...

  3. 5 New SEO Mantras to Replace Old, Inefficient Thinking

    We can just take a page out of their book. SEO has changed and evolved, definitely for the better. Unfortunately, tempting as it may sound, there are just no SEO shortcuts that work long-term. Long-term SEO success is – and has always been – all...

  4. Content Marketing Put a Man on the Moon, What Can it Do For You?

    He has just released his latest book: "Marketing the Moon: The Selling of the Apollo Lunar Program". Many marketers are over the moon about the 'new' concept of content marketing as a key component to SEO, few realize that content marketing has...

  5. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    Pulizzi, on the other hand, talks about his strategy for marketing his new book. So me personally, even with the book, I would say 99 percent of the content we've created around the book is not on our website, it's on other people's sites.

  6. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Back in the day, guest blogging used to be a respectable thing, much like getting a coveted, respected author to write the introduction of your book. We've been seeing the writing on the wall for quite some time when it comes to the viability of...