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  1. 5 New SEO Mantras to Replace Old, Inefficient Thinking

    We can just take a page out of their book. SEO has changed and evolved, definitely for the better. Unfortunately, tempting as it may sound, there are just no SEO shortcuts that work long-term. Long-term SEO success is – and has always been – all...

  2. Content Marketing Put a Man on the Moon, What Can it Do For You?

    He has just released his latest book: "Marketing the Moon: The Selling of the Apollo Lunar Program". Many marketers are over the moon about the 'new' concept of content marketing as a key component to SEO, few realize that content marketing has...

  3. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    Pulizzi, on the other hand, talks about his strategy for marketing his new book. So me personally, even with the book, I would say 99 percent of the content we've created around the book is not on our website, it's on other people's sites.

  4. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Back in the day, guest blogging used to be a respectable thing, much like getting a coveted, respected author to write the introduction of your book. We've been seeing the writing on the wall for quite some time when it comes to the viability of...

  5. Top 10 SEO New Year's Resolutions for a Successful 2014

    With conferences that offer East and West Coast venues (and everything in between), inexpensive airfares when you book in advance, and advanced conference ticket deals, you'll find the value of taking a learning trip gives you the tips, knowledge...

  6. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    When Andy Grove, former Intel CEO, penned his best-selling business book "Only the Paranoid Survive: How to Exploit the Crisis Points That Challenge Every Company," it was a call to action for CEOs and entrepreneurs to expect, prepare for, and...